Department :
University Communications-258000
Career Area :
Public Relations / Communications / Marketing
Is this an internal only recruitment? :
Posting Open Date : 06 / 21 / 2024
06 / 21 / 2024
Application Deadline :
07 / 08 / 2024
Position Type :
Permanent Staff (SHRA)
Position Title :
University Program Specialist - Journey
Salary Grade Equivalent :
GN11
Working Title :
Social Media Content Producer
Position Number : 20010882
20010882
Vacancy ID : P019240
P019240
Full-time / Part-time Permanent / Time-Limited :
Full-Time Permanent
Hours per week : Work Schedule :
Work Schedule :
Monday-Friday, 8 : 00am-5 : 00pm
Work Location : Chapel Hill, NC
Chapel Hill, NC
Position Location : North Carolina, US
North Carolina, US
Hiring Range : $44,000-$52,000
$44,000-$52,000
Pay Band Information :
To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet .
Be a Tar Heel! :
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities .
Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events.
UNC-Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work / life balance.
Primary Purpose of Organizational Unit :
The Office of University Communications is responsible for the strategic management of the University’s overall public relations and reputation management activities.
The department provides leadership, counsel and services to over 200 communicators across campus and works with those communicators to ensure a unified campus-wide communications strategy.
Areas within University Communications include : Content Development, Executive Communications, Media Relations, Social Media, Visual Production, Issues Management, UNC Creative and the UNC Visitors Center.
Position Summary :
The Social Media Content Producer reports to the Director of Social Media and works with colleagues in University Communications, as well as with communication professionals within the schools and units across campus.
This position is often required to make real-time decisions about how best to represent the University in online conversations, helps implement the University’s social media strategy and researches, plans, creates, edits, organizes and posts digital content (such as videos, photos, graphics, gifs, memes, etc.
that effectively tell the University’s story. Key responsibilities include using web-based and mobile digital platforms to engage key constituencies of the University, managing the University’s online reputation, creating and executing integrated, online marketing and engagement campaigns for the University’s social media channels, and helping expand the University’s social media program into new platforms to effectively shape public perceptions and develop a broad community of support.
In addition, the Social Media Content Producer occasionally assists other content developers / managers in University Communications with non-digital communication efforts, as necessary.
Minimum Education and Experience Requirements :
Bachelor’s degree and one year of experience related to the area of assignment; or equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience :
The Social Media Content Producer must have knowledge of social media channels such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest and TikTok.
The individual must be able to work with other content creators in University Communications and across the campus to develop and implement integrated communications initiatives.
The individual must be able to monitor and be aware of conversations on social media channels about the University and share trends and observations.
The individual must have the ability to help other communications professionals across the campus develop and enhance their social media efforts.
The individual must be able to stay abreast of innovations, techniques and technologies that can be utilized by the University in social media and must show good judgement in social media practices and campus communications.
Preferred Qualifications, Competencies, and Experience :
Experience creating graphics and videos is a plus.
Campus Security Authority Responsibilities :
Not Applicable.
Position / Schedule Requirements :
Evening work occasionally, Weekend work occasionally
Special Instructions :
In addition to your resume and cover letter, please provide links to or examples of videos, graphics, gifs or other multimedia created.
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