Marketing Data Analyst
Job Locations
US-KS-Overland Park
Job ID
2024-6087
Overview
You have a passion for finding trends and providing solutions that drive profitable growth and maximize returns. As our Marketing Data Analst you'll apply your unique blend of keen business knowledge and solid technical skills to help optimize inquiry acquisition and conversion performance.
Now you can turn your passion for statistical data analysis to help our team change lives through data driven campaigns. As our Marketing Data Analyst you'll evaluate marketing data, identify gaps and present opportunities to improve digital, search, email and engagement channels across campaigns for its 17 campuses.
If you want to impact our goals on a daily basis and the lives we touch, we would like to make you part of our team.Responsibilities
Analyze data, identify trends and audit processes as they relate to marketing campaigns, revenue, click and conversion rates, ROI and ad spend.
Develop and report both scheduled and ad-hoc analysis of new and existing campaigns.Improve department reporting procedures, accuracy through automation, and query optimization, as well as manage data integrity.
Engage with internal resource teams and experts, as well as vendors to monitor and assess conversion, spend, ROI, etc.Identify gaps and opportunities to improve efficiencies, acquisition and conversion performance.
Research market and competitive landscape in support of program / product development and rollout.Provide internal customers and executive management with thoughtful insights into customer trends and marketing campaign performance.
Explain complex topics through clear and concise oral and written communication
Qualifications
3-5 years of data analytics experience, preferably in marketing and digital marketing3+ years' experience using data to develop and measure content and inquiry / conversion marketing effectivenessExperience analyzing and tracking multiple data points across platforms and sources, while coming to actionable conclusions based upon the dataAbility to apply context and student / customer lifecycle behavior as part of data interpretationExperience setting up and implementing A / B testingExperience with SQL, Excel and BI360Experience with CRMs is a plusFamiliar with Paid (SEM) and Organic (SEO) marketing conceptsExperience with Google Analytics, Adwords, Google360 and TagManage is preferredExperience with email marketing is a plusDemonstrated ability to think strategically and use data to recommend actions.
Proven ability to build relationships and operate effectively within a team.Experience in higher education, insurance or financial services marketing is preferred.
Bachelor's degree required.Compensation for this position is between $65-75K annually.
Marketing Data Analyst
As our Marketing Data Analyst you'll evaluate marketing data, identify gaps and present opportunities to improve digital, search, email and engagement channels across campaigns for its 17 campuses. As our Marketing Data Analst you'll apply your unique blend of keen business knowledge and solid techn...
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As our Marketing Data Analyst you'll evaluate marketing data, identify gaps and present opportunities to improve digital, search, email and engagement channels across campaigns for its 17 campuses. As our Marketing Data Analst you'll apply your unique blend of keen business knowledge and solid techn...
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