Marketing Content Specialist

Job Description

Job Description

Marketing Content Specialist

Hospitals and Health Care

The Marketing Content Specialist works within a highly collaborative team environment and partners closely with departments across the organization.

Essential Duties

• Brainstorm and write engaging, high-quality content to help drive leads and build brand awareness across prints, web, email, video, infographics and social media
• Edit and proofread content before publication to ensure clarity, grammatical accuracy, consistency, brand adherence
• Perform keyword research and produce SEO optimized web content
• Build and execute content marketing strategies for multiple service lines in alignment with short and long term marketing goals
• Use strong research skills to stay abreast of consumer and business behaviors
• Manage editorial calendar and collaborate with team members to ensure alignment, consistency and transparency
• Use content management systems to create, manage and publish content on the web
• Monitor and report KPIs and show continuous improvements
• Collaborate with the creative services team to create print and digital assets
• Collaborate with social media and digital specialists on social posts, SEO campaigns, and landing pages

Minimum Requirements

• Bachelor’s degree in Marketing, Journalism, Communications, Business or a related field
• Minimum of 3 years of related work experience, specifically writing for web and print
• Knowledge of SEO, SMO, analytics, and other key marketing metrics
• Outstanding personal skills, including the ability to work effectively in a team environment, handle internal clients with tact and diplomacy, and maintain composure and production quality under deadline
• Strong attention to detail and the ability to handle multiple projects simultaneously
• Ability to work with external vendors and freelancers
• Familiarity with content management systems such as WordPress, Drupal, and Hubspot
• Knowledge of copy and layout design tools such as Adobe InDesign
• Awareness of the sales funnel and consumer behavior
• Ability to self-motivate and work independently
• Outstanding organization and project management skills ability to juggle multiple deadlines and experience with project management tools like Trello, Asana, or Monday
• Ability to think strategically and execute tactically
• Proficiency in the English language required
• Excellent communication skills
• Computer proficiency, including Microsoft Office Suite (Word, Excel, Teams, etc.)
2 days ago