Online Content Specialist

Dealership :

L0021 LAD Advertising

Online Content Specialist

The Online Content Specialist independently leads the execution of website design, UI, UX optimization as well as search engine optimization for a predefined book of business;

a subset of Lithia’s almost 300 dealership locations as well as the national Lithia brands like Lithia.com, Driveway.com, GreenCars.

com, Lithia4Kids.com and Investors Relations website. The Online Content Specialist is expected to take personal ownership of the virtual showrooms he / she is assigned to oversee, by ensuring their content is accurate, optimized, and timely.

The Online Content Specialist reports to Website Strategy Manager.

Location : Remote, USA

Compensation Range : $45,000 - $65,000 annually

Responsibilities

• Website development and optimization for mobile and desktop
• Test and provide best practices formats for website design, UI and UX
• Leverage industry tools to identify common search trends and areas of shoppers’ interest
• Research and procure content to build unique SEO value of sites, based on keyword and trend analysis
• Use best practices for meta titles, meta descriptions, H1 -H3 headlines and image alt & title tags
• Develop and program email blasts
• Pro-actively manage website accuracy and content relevance (per manufacturer product and incentive cycle)
• Keep up with Lithia events and propose content
• Keep up with OEM product releases and vehicle refreshes and propose content
• Collaborate with IRC to fix any website bugs
• Collaborate with Marketing Managers to build custom landing pages for email blasts
• Create content assets for website
• Actively reach out to vendor partners and keep up with product enhancements
• Ensure proper tagging in Google Analytics
• Ensure proper UTM codes are appended
• Suggest creative and design testing
• Conduct regular website audits
• Collaborate with and manage website partners Dealer.com, Dealer Inspire, DealerOn, Finsweet, etc.
• Actively monitor organic website performance in your market
• Participate in dealership consults as requested
• Assist Marketing Manager in preparation of dealership meetings
• Evaluate site speed and prepare optimization tactics
• Place, document and manage 3rd party scripts
• Coordinate with Marketing Manager for dealership priorities
• Coordinate with Laura and Kelsey for OEM compliance changes
• Collaborate with LAD tech on creative assets
• May be required to design and optimize images for web

Skills and Qualifications

• Strong attention to detail
• Sense of urgency
• Excellent communication
• Proficient in front-end programming languages and design softwareCSS (Cascading Style Sheets)HTML (Hypertext Markup Language)JS (Java Script)Adobe PhotoshopIn-DesignDreamweaver
• Basic understanding of site-site analytics tools and interpretation of dataUTM (Urchin Tracking Module)GA (Google Analytics)

Competencies

• Does the right thing, takes action and adapts to change
• Self-motivates, believes in accountability, focuses on results, makes plans and follows through
• Believes in humility, shares best practices, desires to keep learning, measures performance and adapts to improve results
• Thrives on a team, stays positive, lives our values

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.*

• Up to 1 / 3 of time : standing, walking, lifting up to 25 pounds
• Up to 2 / 3 of time : sitting, kneeling, reaching, talking, hearing

NOTE : This is not necessarily an exhaustive list of responsibilities, skills, or working conditions associated with the job.

While this list is intended to be an accurate reflection of the current job, the company reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed.

We offer best in class industry benefits :

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

High School graduate or equivalent, 18 years or older required. Acceptable driving record and a valid driver's license in your state of residence necessary for select roles.

We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status).

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.