Digital Marketing Manager

Position : Digital Marketing Manager

Reports to : Senior Director of Communications

About the Responsible Business Alliance (RBA) : The Responsible Business Alliance (RBA) is a nonprofit coalition of leading companies dedicated to advancing responsible business conduct in global supply chains.

The RBA has a Code of Conduct and a range of programs, training and assessment tools to support continuous improvement. The RBA has a global footprint, with offices in North America, Europe and Asia.

The RBA and its Responsible Minerals, Labor and Factory Initiatives have more than 500 member companies with combined annual revenues of greater than $7.

7 trillion, directly employing over 21.5 million people, with products manufactured in more than 120 countries.

Position Overview : We are currently seeking a Digital Marketing Manager based in our Alexandria, Virginia HQ. Reporting to the Senior Director of Communications, the primary objective of this position is to increase the use of RBA tools, programs and services via marketing efforts including digital brochures, videos, infographics, social media, PowerPoint presentations, etc.

Sophisticated content-creation skills, an eye for high-impact graphic design, and attention to detail are crucial. This is a growing organization serving global members and we are looking for a proactive, self-motivated team player.

Scope of Responsibilities :

• Strategy Development : Create and execute comprehensive digital marketing strategies to achieve business goals.
• Campaign Management : Plan, implement, and manage marketing campaigns across various channels, including SEO, social media, email marketing, and content marketing.
• Analytics and Reporting : Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.
• Content Management : Oversee the creation of engaging content for digital platforms, ensuring it aligns with brand messaging and goals.
• Budget Management : Develop and manage the digital marketing budget, ensuring cost-effective spending and maximizing ROI.
• Internal Collaboration : Work closely with cross-functional teams including to ensure cohesive marketing efforts.
• Increase the use of RBA tools, programs and services by expanding the channels and cadence of marketing communications to current and prospective members.
• Produce digital brochures, videos, infographics, social media posts, PowerPoint presentations, etc., using the full Adobe Creative Cloud suite, including Premiere Pro, Illustrator, InDesign, Photoshop, After Effects, and Audition.
• Promote trainings, meetings, conferences, and other events via social media, web banners, videos, email campaigns, etc. on a weekly basis.
• Approx. 5-10% Travel : Annual attendance at the RBA Annual Conference and possibly other events
• Other duties as assigned

Experience Required :

• Bachelor's degree in marketing or a related field from an accredited college or university
• Proven experience in digital marketing, with at least 3-5 years in a marketing campaign management role
• Content creation experience across multiple mediums, including digital brochures, videos, infographics, social media, email campaigns, PowerPoint presentations, etc.

ideally using the full Adobe Creative Cloud suite, including Premiere Pro, Illustrator, InDesign, Photoshop, After Effects, and Audition

• Skilled in graphic design and video production, with at least 3-5 years of experience in both
• Proficient in modern marketing strategies and principles
• Experience managing integrated marketing efforts
• Proactive, self-motivated team player
• Strong organizational skills and attention to detail with high standards for work products
• Ability to handle multiple projects with competing deadlines
• Excellent verbal and written communication skills

Experience Desired :

• Expertise in the full Adobe Creative Cloud suite, including Premiere Pro, Illustrator, InDesign, Photoshop, After Effects, and Audition
• Expertise with MailChimp for email campaigns and Hootsuite for social media management
• Product or program marketing experience, with 3-5 years of experience in either
• Industry or association experience

RBA Benefits, Paid Time Off and Workplace Flexibility :

• 100% Company Paid Health Insurance (Medical, Dental, Vision). 75% Company Paid coverage for all dependents
• Annual Company 401K Safe Harbor Contribution
• Free on-site parking or 100% transit subsidy up to federal maximum
• 100% Company Paid Premiums for Short Term Disability, Long Term Disability, and A.D.D Insurance
• Vacation starting at 15 Days Annually, 10 Fixed Holidays, 3 Floating Holidays, Closed between Christmas and New Years, plus sick time and bereavement leave
• Flexible Office Hours : Monday Thursday, Optional Work from Home Friday Mornings, Half Day Friday’s Year Round
• Summer Schedule Flexibility

Other Pertinent Information :

• Immediate Opening
• Salary commensurate with experience (Exempt Position)
• The RBA’s headquarters is located in Alexandria, Virginia, just outside of Washington, D.C.
• Metro / Bus accessible 1 block from King Street Metro
• Preliminary interviews will be video-based and final interview will be in person. References and work samples will be required for final candidates.

Interested Candidates should apply via LinkedIn and include :

• Cover Letter (indicate why you are interested in the position, salary requirements and starting availability)
• Resume

RBA is an Equal Opportunity Employer, dedicated to a policy of non-discrimination in employment on any basis. All applicants will be considered for all positions on the basis of qualifications and without regard to race, color, religion, sex, national origin, age, marital status, veteran status, disability, sexual orientation, and any other legally protected status.