Community Relations / Sales & Marketing

Community Relations / Sales & Marketing

This role is responsible for further developing an existing Northeast San Diego Senior Care Placement Territory to increase revenue and build brand awareness.

The individual will do this by identifying and qualifying referral partnerships, client referrals, new Communities and opportunities that will develop into sales leads.

Goals and Objectives :

• Increase senior placement leads through marketing, inside sales, networking and social media.
• Increase new referral partner relationships through networking events, introductions and appointment setting.
• Maintain and enhance relationships with existing referral partners, as requested.
• Maintain and enhance relationships with existing contracted Communities.
• Contribute to an increase in contracted Communities.
• Contribute to senior care placements through Community tours and Referral Partner Introductions.
• Increase Social Media presence to increase Referral Partner and Client leads.

Responsibilities :

• Call / Visit potential referral partners, including healthcare facilities, physicians, clinics, and elder care facilities in order to generate sales leads and set appointments.
• Generate placement leads through referral partner introductions and appointments.
• Educate professionals, facilities, organizations, and consumers regarding the services offered.
• Follow up with existing referral partners to enhance relationships and obtain referrals.
• Develop Marketing and Social Media Plan to increase potential Referral Partner, Community and Senior Care Placement leads.
• Attend area networking events to meet with like-minded professionals and set appointments.
• Identify marketing opportunities with Communities (i.e., in-service events) and with other Senior Care Placement Territory Owners.
• Contribute and maintain content on Senior Care Placement Territory website and social media sites.
• Tour seniors and family members at contracted communities.
• Follow up with seniors and family members, as requested.
• Document progress daily in the Senior Care Placement database.
• Strive to exceed daily, weekly, monthly, and year-over-year sales goals.
• Other duties as assigned. Qualifications :
• Competitive and sales-driven with a track record of leading sales growth.
• Excellence in lead generations and qualification for new business.
• Exceptional interpersonal skills, multi-tasking, and problem-solving.
• Excellent communication and presentation skills.
• Working knowledge of senior care resources is a plus.
• Outstanding organizational skills and a service attitude towards the community.
• Excellent written, oral communication and computer skills.
• Requires signed confidentiality agreement.
• Requires valid driver’s license, reliable transportation, and insurance.

Weekly Activity Goals and Outcomes :

• 40 Referral Partner and Client Referral Calls.
• 3 Referral Partner Meeting and Networking Events.
• 2 Senior and Family Member Community (Contracted) Tours.
• 2 New Community Introductory Meetings.
• 2 Social Media Content Postings / Campaigns. Outcomes :
• 3 Referral Partner / Client Referrals for Gina’s Follow-up.
• 2 New Client Placements from Referral Partner Calls and Meetings.
• 1 New Client Placements from Community Tours.
• 1 New Community Contract Executed.

Compensation / Pay Rate (Up to) : $45,000.00 - $60,000.00 Per Year