Digital Marketing Manager
Description :
As Digital Marketing Manager you will play a critical role on Esker's digital team. You will be responsible for the performance of the Esker US website ensuring keyword rankings, web traffic, conversions and user experience are healthy and trending upward.
This role is focused on increasing conversions from Esker's website to support pipeline and revenue growth and requires a strategic thinker adept at cross-functional collaboration who understands SEO, website structure and digital analytics.
The ideal candidate will have experience managing website optimization, including website performance and conversion rates, to analyze performance and adjust strategies accordingly.
You understand the fundamental elements of website management and can identify areas for optimization and growth. You are also analytical and can translate data into strategy and action.
Responsibilities
- Work with SEO agency to apply SEO best practices, keyword research recommendations and SEO strategies to Esker US website
- Monitor and analyze SEO performance using analytics tools
- Conduct keyword research to guide content creation
- Implement on-page and off-page SEO strategies
- Develop A / B tests to ensure changes made for SEO positively impact traffic, revenue, and other KPIs
Analytics
- Generate reports on key performance indicators (KPIs)
- Provide insights and recommendations based on data analysis
- Present digital recommendations to internal stakeholders
- Optimize event, traffic and conversion tracking in Google Analytics 4
Website Management & Conversion Rate Optimization (CRO)
- Partner closely with product marketing, customer marketing and product management teams to ensure the web experience reflects the business strategy and revenue objectives
- Collaborate to inform web strategy on a global level
- Drive conversion rate optimization strategy and execution to improve MQL, pipeline, and revenue generation
- Grow new leads by converting site traffic through calls-to-action, landing pages, content and chat
- Plan, execute and manage all tests and changes to Esker's US website and blog (Drupal)
- Stay up to date with the latest trends and changes in SEO, privacy controls such as cookieless measurement and reporting techniques
- Analyze website user behavior and identify areas for improvement
- Optimize website design and content to increase conversions
Requirements :
Think you're Esker's ideal candidate? Here's what we're looking for :
- Bachelor's degree in marketing or related field
- 4+ years experience in SEO and digital marketing in a B2B environment (preferably high tech)
- Proven working experience in digital marketing, namely search engine optimization and website development
- Proficiency in digital marketing platforms, including social media, email marketing, SEO, SEM, and analytics tools
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
- Knowledge of website platform (e.g. Drupal)
- Experience in website optimization, A / B testing and multivariate experiments
- Experience partnering with marketing stakeholders across product, demand generation, content marketing and customer marketing teams
- Excellent communication, project management, and interpersonal skills
- Up to date with the latest trends and best practices in SEO and search marketing
- Ability to manage multiple projects simultaneously and work effectively in a fast-paced, collaborative environment
- Experience setting and monitoring KPIs, focusing on growth and performance optimization
- Familiarity with coding and programming languages is a plus
Required Skills / Tools :
- SEO / SEM, Semrush, GA4
- Unbounce
- Drupal
- Google Analytics, Looker Studio, Google Search Console, Google Tag Manager
- CRM : Salesforce, Hubspot, or similar
- Marketing Automation : Marketo or similar
PI3e53657f5588-30511-35513361
Senior Manager, Global Digital Marketing and Events
The Global Digital Marketing and Event Senior Manager will be responsible for a wide array of Marketing service functions revolving around the strategy and deployment of marketing campaigns through digital communications and events. He/She will be responsible for the formulation and planning of inte...
Digital Marketing Manager
As the Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies that encompass SEO/SEM, website optimization, marketing automation, social media, and performance reporting. Join our growing team as a Digital Marketing Manager and play...
Digital Marketing Manager
As the Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies that encompass SEO/SEM, website optimization, marketing automation, social media, and performance reporting. Join our growing team as a Digital Marketing Manager and play...
Digital Marketing Manager
As Digital Marketing Manager you will play a critical role on Esker's digital team. This role is focused on increasing conversions from Esker's website to support pipeline and revenue growth and requires a strategic thinker adept at cross-functional collaboration who understands SEO, website structu...
Senior Manager, Digital Marketing
Build your best future with the Johnson Controls team.As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.Join a winning team that enables you to build your best future! Our teams are uniquely...
Project Manager
We have an opportunity for an experienced Project Manager to work in a team environment to manage all aspects of construction for ground-up multi-family, and/or commercial projects. The Project Manager is responsible for the successful delivery of the project by managing contract administration, est...
Marketing and Communications Specialist
FUJIFILM Cellular Dynamics, Inc (FCDI) is recruiting for a Marketing and Communications Specialist. As a valued member of the team, the responsibilities for this position are to build and develop the technical marketing content to support the overall global marketing strategy and plans and to suppor...
Workday Student Project Manager
As a Workday Student Project Manager, you will:. Create and manage to roadmaps, project plan, manage day to day monitoring tasks and activities, and initiate corrective action where necessary in order to keep the project on track. Successfully manage delivery of end to end Workday Student projects a...
Marketing Specialist
Coordinate with communication specialists to develop external messaging strategies and plan to support promotion of regional and office projects and people. Assist Regional Marketing Manager in management of awards and photography budget, regional events, and development of thought leadership. Assis...
Sr. Project Manager, Real Estate & Facilities Services
The Senior Project Manager, Facilities Projects will be responsible for hands-on project management to support the Real Estate and Site Services team. Independently manage level of effort and detail required to effectively manage projects from simple projects, with short timelines to large and compl...