Job Description
The Global Sales Marketing Manager will spearhead the development and execution of marketing strategies to bolster global sales efforts.
This role is pivotal in crafting compelling sales narratives, enriching the sales toolkit, and ensuring uniform excellence across our global market presence.
The ideal candidate will be a beacon of knowledge and support for our regional teams, providing tailored resources to meet the diverse demands of our customer base.
Key Responsibilities :
Create and dissipate global sales marketing materials, aligning closely with Insights, Studio, and Customer Success Management (CSM) teams to curate innovative offerings and packages that resonate with key customer segments and verticals.
Design and implement a comprehensive framework for sales pitches and media kits that enhances sales team efficacy and ensures quality consistency across international markets.
Maintain a dynamic roadmap for the development and rollout of product packages and offerings, streamlining go-to-market strategies for new product introductions and advertising formats.
Build sales enablement tools including, pitch decks, fact sheets, competitive analyses, and rebuttals, facilitating an impactful sales narrative and a persuasive selling process.
Introduce and monitor key performance indicators and feedback systems to refine and optimize future offerings.
Stay abreast of industry trends to evolve our advertising solutions proactively, identifying emerging marketing opportunities and client requirements.
Collaborate with the Communications team to seize opportunities to engage the digital advertising market, crafting and distributing compelling narratives and press materials.
Regional Support Responsibilities :
Act as the primary marketing lead for regional markets (US and LATAM) closely collaborating with regional sales teams to address localized needs.
Lead the charge in identifying unique market opportunities and tailoring marketing initiatives to regional nuances (i.e : custom offers / storytelling, and regional thought leadership initiatives)
Educate and empower regional teams to leverage existing assets effectively, ensuring they are well-versed in articulating unique selling propositions and key offer positioning.
Qualifications
3-5 years of experience
Previous sales marketing experience in building narratives, sales pitches or packages / offers
Strong PPT / Keynote skills and good aesthetics) Branding experience / design is a plus!
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