Executive Director, Global Online – Bobbi Brown Cosmetics

Role Summary :

The Executive Director, Global Online is responsible for the vision, strategy, execution and performance of the ecommerce business and all retailer web sites where our brand’s products are sold.

The incumbent must have a proven track record in running a successful global ecommerce business with significant year over year growth in a highly competitive industry.

This role requires close collaboration with brand marketing / consumer engagement, product development and innovation, and sales teams to create a unified high-touch omnichannel experience.

The ED will lead, guide, and advise both mature and emerging international markets on developing strategic web initiatives to drive commerce conversions and content consumption.

Ecommerce Sales / P&L / Business Development Management

• Drive the e / mCommerce strategy across all Online channels (brand.com, 3rd Party Platforms, PurePlays and Retailer.com)
• Co-create and align closely with Brand’s Global Launch and Marketing program calendars, including market-specific launches, promotions and programs
• Architect sophisticated database marketing programs with diverse and innovative testing strategies to ensure optimum campaign success
• Direct the day-to-day online operations relating to ecommerce with oversight responsibility for operating metrics and key performance drivers
• Partner with key global affiliates to drive global growth
• Identify and execute key actionable customer acquisition and retention opportunities through in depth analysis of consumer behavior data
• Drive launch and operations of global loyalty programs
• Collaborate with Online Planning to set and forecast sales goals and inventory allocation optimization
• Identify and engage in profitable online business partnerships with Retailers and 3rd party sales drivers
• Create and execute a best-in-class experience across all online channels (retailer.com, affiliate, 3rd party sales drivers)
• Ensure 100% accuracy of product content, promotion execution, and adherence to brand and business objectives
• Accountable for global reporting and analysis with key stakeholders to share pertinent leanings.

Site Strategy, Marketing and Merchandising

• Build, manage, and refine online assortment, promotions, price management and product / content story presentation
• Remain synergistic with cross channel marketing planning. Marry expertise of traditional sales approach with online sales for a seamless customer experience to successfully attract and retain customers
• Manage relationships with Global Marketing representatives to best leverage product information, in store events and additional brand enriching material
• Lead partnerships with all Regions and Affiliates to develop locally relevant and compelling messages & innovate in new and relevant platforms
• Partner with marketing categories to enhance product stories, increase relevancy regarding product efficacy
• Work with and through Production / Engineer teams and Fulfillment Operation leads for best ecommerce performance and customer satisfaction

Online Customer Acquisition & Retention

• Oversee email marketing and acquisition marketing programs and communication strategy
• Ensure online marketing strategy supports overall brand.com and brand strategy
• Approve email calendar and segmentation
• Responsible for SEM, SEO, Affiliate, and re-messaging programs
• Develop new acquisition programs to drive awareness, engagement, and new customers to the Global brand sites
• Forecast and deliver on volume, costs, and revenue targets for all acquisition programs
• Oversee planning & support for optimal site exposure to elevate program for best interaction and consumer engagement
• Provide guidance as needed on special projects and site features to build brand awareness or support external web programs

Team Leadership / Management

• Build a high performing and competitive Online team
• Cultivate a strong sense of customer-centric site experience
• Demonstrate and encourage daring sales strategies while remaining true to brand DNA
• Effectively lead a cross-cultural and global team, leading with strategic vision and one team’ mentality regardless of geography
• Develop a team who creates and maintains successful partnerships with new and emerging online retailer.com accounts; guide co-op sales practices
• Collaborate effectively with colleagues from a range of disciplines including Marketing, Creative, Communications, Insights, etc.

Qualifications

Qualifications :

• 10+ years related experience in a high growth global brand
• BS / BA college degree required, MBA preferred.
• Demonstrate significant successes in B2C online marketing, campaign development and management, customer acquisition and retention
• Advanced online customer analytical skills
• Ability to translate offline brand vision to the online channel with flawless and consistent execution
• Must have strong skills in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management
• Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team
• Candidate must have keen business acumen plus the ability to function as a senior strategist with key members of the executive management team
• Demonstrate big-picture thinking and experience in a dynamic, high-growth environment
• Exceptional written and verbal communication skills. Ability to communicate complex or digital / social concepts to a non-digital audience.
• Creative, diplomatic, cool under pressure and strong interpersonal skills.

The anticipated base salary range for this position is $149,500 to $257,000. Exact salary depends on several factors such as experience, skills, education, and budget.

Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others.

Many of these benefits are subsidized or fully paid for by the company