Marketing Director of Retirement Community

Job Description

Job Description

Position Summary : Develops, plans, and implements the marketing plan for the community and is responsible

for the overall census of the community

Essential Duties and Responsibilities :

Include the following. Other duties may be assigned.

• Develops, plans, and implements the marketing plan for the community.
• Works with the Executive Director and Department Head to implement programs to enhance value of community to residents.
• Takes inquiries of community, educates inquiries about community, preforms follow-up of inquiries, resolves any concerns inquiry may have, and invites inquiry to move into community.
• Ensures a model room is always ready for a prospective resident or family member to view.
• Communicates with staff to prepare for touring a prospective resident.
• Trains all staff to be able to answer questions a prospective resident / family member may ask.
• Train staff on how to give a tour.
• Ensures community is tour ready at all times.

Supervisory Responsibilities :

None

Competency :

To perform the job successfully, an individual should demonstrate the following competencies :

• Problem Solving
• Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions;

Works well in group problem solving situations; Uses reason even when dealing with emotional topics.

Project Management

Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.

• Technical Skills
• Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills;

Shares expertise with others.

• Customer Service
• Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service ;

Responds to requests for service and assistance; Meets commitments.

• Interpersonal Skills
• Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control;

Remains open to others' ideas and tries new things.

• Oral Communication
• Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions;

Demonstrates group presentation skills; Participates in meetings.

• Written Communication
• Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively;

Able to read and interpret written information.

• Teamwork
• Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback;
• Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives;

Supports everyone's efforts to succeed.

• Delegation
• Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities;

Provides recognition for results.

• Leadership
• Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others;

Accepts feedback from others; Gives appropriate recognition to others.

• Managing People
• Includes staff in planning, decision-making, facilitating and process improvement; Makes self available to staff; Provides regular performance feedback;

Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services.

Quality Management

Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

• Business Acumen
• Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition;

Aligns work with strategic goals.

Cost Consciousness

Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.

Qualifications :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Education and / or Experience :
• GED with marketing experience preferred.
• Language Skills :
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Mathematical Skills :
• Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.
• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
• Reasoning Ability :
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Computer Skills :
• Certificates, Licenses, Registrations :
• Other Skills and Abilities :
• Other Qualifications :
• Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is frequently required to sit. The employee is occasionally required to walk.
• Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually very quiet.

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