Responsibilities
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity;
to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
The North America Monetization Product Strategy & Operations team helps ensure that the US advertisers (our clients) are inspired, excited, and empowered to partner with us to build their brands on the TikTok platform.
We are the bridge between our clients, sales people on one end; and the product & engineering teams on the other end. We are responsible for building go-to-market strategy & activating sales to scale all our advertising solutions.
Additionally, we partner closely with product management teams to build the right product roadmaps for our advertising clients.
Are you passionate about identifying problems and building solutions that help clients grow their business? TikTok is seeking a Vertical Product Marketing Manager to join our North American Monetization Product Strategy & Operations team.
This individual would focus on one sales vertical. This individual will focus on building and scaling solutions & products that drive revenue for TikTok.
They would strategically put shape to ambitious, ambiguous projects and be a strategic partner to Sales leadership, Product Management, and global Product Marketers in driving the go-to-market strategies.
They would support and be part of a best-in-class team that has an in-depth understanding of the clients, can aggressively take our current product & solutions sets to market, identify future product opportunities and gaps, and influence senior leadership across TikTok.
Responsibilities :
- Plan, define and lead go-to-market strategy along with the key sales leadership.
- Inclusive of sales enablement, product positioning, partnering with XFN teams to drive product adoption plans.
- Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development.
- Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the vertical & market with Product Management and engineering.
- Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strategic feedback and positioning.
Qualifications
Minimum Qualifications :
- BA / BS degree.
- 5+ years of experience in product marketing, product strategy or product management with advertising technology products.
- 5+ years of significant experience in a specific industry vertical (either as a sales person, or a vertical product marketing manager, or another similar role).
- Experience partnering with and influencing product teams and / or engineering to represent market requirements.
- Experience partnering with and influencing sales teams and developing go-to-market strategies.
Preferred Qualifications :
- Preferred experience : upper-funnel / brand advertising; full-funnel sales experience.
- Preferred experience : excellent organization and strong communication skills at all levels of seniority.
- Be revenue-driven and revenue-guided in all decisions.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.
If you need assistance or a reasonable accommodation, please reach out to us at this link.
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