Manager, Public Relations

MANAGER, PUBLIC RELATIONS

WHAT A DIFFERENCE

At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day.

It informs our who, what and how. Our belief that who children become is as important as what they know comes to life through our exclusive, research-informed approach to teaching and learning.

We deliver more than a curriculum; we provide a life-changing early learning experience for children and their families.

We believe who you are is as important as what you know While experience and knowledge are an important part of the success equation, who you are matters just as much.

We treasure our relationships with Team Members, Franchise Owners and those we serve. Our commitment to diversity means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.

We make every effort to ensure everyone feels they belong in our Primrose community.

WHAT YOU'LL DO

The Primrose Brand Management team is responsible for capturing the hearts and minds of current and prospective families and teachers through paid, earned, and owned strategies.

The Manager, Public Relations is a key leader of the earned media strategy at Primrose. Working with the Director, External Communications, and agency partners, the Manager will create PR programs including School Excellence PR strategies, influencer engagement and awards, overseeing flawless execution of PR campaigns, and being able to measure and report on the results of these efforts.

The right candidate will have a proven track record of working across a business to deliver impactful, large-scale PR and media relations programs, including quantifiable results.

They will have a strong drive to offer creative, earned-centric ideas that challenge the status quo, balancing strategic PR skills with tactical execution.

Duties and Responsibilities :

• Builds earned media strategies, PR and influencer programs, overseeing implementation, execution and reporting.
• Leadership of local PR marketing strategies, specifically the #PrimroseProud program.
• Manage PR amplification plans to ensure the right messages are elevated to the appropriate audiences across owned and internal channels.
• Develop and update PR resources and training materials.
• Oversee the company's awards strategy to position Primrose as an industry-leading brand.
• Conduct research on media trends, coverage, awards and more.
• Manage and update media kit files.
• Manage coverage tracking, measurement, and reporting with support from our PR agency and third-party programs.
• Lends subject matter expertise to other business segments.
• Assists Director, External Communications in writing press releases and creating media materials.
• Monitors and analyzes effectiveness of PR campaigns and communicates insights to management.

WHO WE ARE LOOKING FOR

We seek to build teams of individuals who maintain trusted relationships, demonstrate accountability, influence without authority, have a service mindset, agility and curiosity.

Our ideal candidate will possess a mix of the following skills and competencies :

• Bachelor's degree in Marketing, Communications, Public Relations, or Journalism
• 5-7 years' JD1 experience executing large-scale media relations strategies and programs
• PR agency experience is highly valued
• Experience writing press releases, award nominations and in managing measurement and reporting
• Experience in a franchised-brand is a plus
• Exemplary written and oral communications skills

WHAT YOU'LL GET

We offer competitive pay and the opportunity for EVERYONE to earn commission and / or bonuses based on company and personal performance.

We demonstrate our commitment to children and families with 50% tuition reimbursement at any of our Primrose schools and a flexible work environment.

Full-time team members are eligible for health, dental and vision insurance.

Flexible work from home options available.

While experience and knowledge are an important part of the success equation, who you are matters just as much. We seek to build teams of individuals who are curious, creative, confident and compassionate.

Primrose is 100% franchised, meaning every school is independently owned and operated by Franchise Owners most often residing in the communities their schools serve.

Our school support center, or "Corporate Office", is based in Atlanta, GA and we're dedicated to providing service excellence by supporting over 400 schools across 29 states to provide children with the best and most trusted early education and care.

Our support center, located within minutes of the Battery and Suntrust Park, is home to over 130 team members that work in Marketing, Operations, IT, Real Estate, Franchise Development, Finance, Accounting, and Human Resources.