SEO Manager

About Us :

TMB (Trusted Media Brands) is the world's leading community-driven entertainment company. Our portfolio of leading brands that includesFailArmy,Family Handyman,People Are Awesome,Reader’s Digest,Taste of Home,The Healthy,The Pet Collective, andBirds and Blooms, is powered by content that’s inspired and created by our fans.

Engaging more than 200 million consumers worldwide, our content available across streaming TV, social media, web, and print sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives.

Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more atwww.tmbi.com.

Location :

We have offices in New York, Los Angeles, Milwaukee and Gurgaon.This role will be fully remote and based in the US.

About the Role :

We are seeking a versatile SEO Manager with a strong focus on technical problem-solving, reporting, and content quality assurance.

This person will work within our existing SEO team, report directly to our Associate Director of SEO, and partner closely with editorial, data, and product teams regularly.

As an SEO Manager at TMB, you will be responsible for creating dashboards and building ad-hoc reports to report on ROI of content optimization efforts, serve as the liaison between SEO and product to ensure template changes are SEO-optimized and user-friendly, and evangelizing best practices and intent-first mindset when collaborating with editorial content teams.

Key Responsibilities :

• Partner across teams (Content, Product, Dev, Revenue) to help maintain and improve TMB’s content experiences
• Build SEO dashboards and reports in Looker and Looker Studio and deliver to SEO Brand Managers and other key stakeholders
• Regularly audit and measure the effectiveness of our content, providing actionable insights and recommendations
• Run content audits after algorithm updates and build delta reports to highlight content drops and gains
• Collaborate with product and development teams on template enhancements, site health, or recirculation opportunities
• Run ad hoc reporting, using tools like SEMRush, Sistrix, Ahrefs, Screaming Frog, and Looker, and provide insights to support decision-making processes
• Stay up-to-date with the latest SEO and industry trends, tools, and best practices, continuously testing and implementing new strategies

Qualifications :

• 5+ years of SEO experience, with direct experience working with publishers or media companies
• Strong communication skills related to analysis and insight, with experience providing stakeholders performance insights and storytelling through data
• Experience in web analytic and data visualization tools like Looker, Looker Studio, and Google Analytics (exposure to GA4 preferred), with a knack for translating data into actionable insights
• High proficiency with Microsoft Excel or Google Sheets
• Clear understanding of SEO best practices related to EEAT, CWV, and all it takes to be successful as a digital publisher in 2024 and beyond
• Detail-oriented and self-motivated, with the ability to thrive in an agile publishing environment

About this team :

Organic search at TMB is a core acquisition channel for some of the largest, well-known brands in the US.The SEO Team is uniquely positioned between editorial, tech, and leadership, tasked with driving content and architecture strategies which directly impact organic growth for the company.

We are built to be hungry hungry for knowledge, hungry for ideas, and hungry for results. Each person on our team brings unique experience and perspective, has a strong voice, and directly contributes to how far our team can go driving success.

TMB offers a dynamic and collaborative work environment where you can make a significant impact. If you are a strategic thinker with a passion for SEO and a proven ability to drive results, we would love to hear from you!

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need.

We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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