AVP, Marketing-Hybrid in Arizona

GENERAL SUMMARY :

The AVP, Marketing will be a key leader responsible for driving the creation and execution of innovative, digital-first marketing strategies to elevate our brand, products, and services.

In this role, the AVP will play a pivotal role in setting the direction for our marketing efforts, with a focus on driving member growth, engagement, and retention through omni-channel campaigns, data-driven insights, and cutting edge technologies.

The AVP will be entrusted with leading and inspiring a team of marketing professionals, guiding them in the implementation of strategic initiatives.

This role will be responsible for actively collaborating with cross-functional teams, including product development, sales, and operations, to ensure alignment with organizational goals and objectives.

With a keen understanding of market dynamics and consumer behavior, the AVP will leverage data-driven insights to refine marketing strategies and enhance the overall member experience, ultimately contributing to the growth and success of the organization.

QUALIFICATIONS :

Minimum Education & Experience Requirements :

• Bachelor's degree in Business, Marketing, or a related field
• Seven (7) years of experience managing multi-channel marketing campaigns, including social, content, email, and digital
• To include 4 years of effective management / supervisory experience

Minimum Knowledge & Skill Requirements :

• Proven track record of executing successful digital-first marketing strategies, including omni-channel campaigns, SEO, SEM, social media, and email marketing
• Ability to work closely with other departments to implement specific details on promotions, new product / services and all other marketing initiatives
• Ability to coach and manage staff to highest potential
• Excellent communication and influence skills required, including reports and presentations
• Ability to develop professional relationships and network (internally / externally)
• Forward thinker with a data-driven approach to decision-making
• Proficiency in marketing automation tools, data analytics, and CRM platforms
• Creative mindset with a passion for innovation and continuous improvement
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities

COMPETENCIES :

• Forward thinking
• Creativity & Innovation
• Organizational Agility
• Planning / Priority Setting
• Problem Solving
• Managing and Measuring Work
• Developing Others
• Dealing with Ambiguity

WORKING CONDITIONS / ENVIRONMENT :

This job requires the employee to sit or stand for extended periods of time. Infrequent lifting up to 25 lbs.

OTHER REQUIREMENTS :

Must comply with all aspects of the Bank Secrecy Act (BSA). Ability to travel to corporate office.

MAJOR ACCOUNTABILITIES AND TASKS :

• Develop and implement comprehensive data-driven marketing strategies to support business objectives and enhance brand visibility, with a focus on driving member growth and engagement.
• Oversee and provide direction for the marketing efforts of Vantage West's sub-brand, a digital financial institution, contributing to its growth and success.
• Own, lead, and drive the direction for the external marketing agency, including managing relationships, overseeing deliverables, and ensuring alignment with organizational goals and objectives.
• Collaborate closely with the external marketing agency to develop marketing assets, including creative content, messaging, and branding materials, ensuring consistency and effectiveness across all channels.
• Drive the utilization of marketing automation tools and AI-driven insights to optimize campaign targeting, personalization, and member experience across multiple channels.
• Direct media buys and advertising placements, working closely with the external marketing agency to optimize reach, frequency, and targeting to maximize campaign effectiveness and ROI.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, print, social media, and events, tailored to the specific needs and goals of each business unit.
• Lead the development and execution of marketing programs for various business units across the organization, including Market Development, Member Experience, Business Banking, Lending & Deposits, and Investments.
• Monitor and analyze campaign results and performance metrics, leveraging insights to optimize marketing strategies, refine targeting, and improve campaign outcomes.

Prepare recurring reports to share with leadership and internal clients.

• Oversee the development and implementation of a comprehensive content strategy, ensuring alignment with brand positioning, target audience preferences, and business objectives.
• Drive the social media strategy, including content creation and engagement tactics to enhance brand awareness, foster member relationships, and drive member acquisition and retention.
• Lead the digital marketing strategy, including website optimization, search engine marketing, search engine optimization, email marketing, online, & display advertising to effectively reach and engage target audiences and drive desired actions.
• Works in concert with Compliance to ensure adherence to marketing collateral review process and government regulations such as CAN-SPAM, Mortgage Acts and Practices, archived web retention requirements and other such regulations pertaining to marketing.
• Provide leadership, guidance, and support to internal marketing teams and external partners, fostering a culture of collaboration, creativity, and excellence in marketing execution.
• Drive continuous improvement and innovation in marketing efforts, staying updated on industry trends, emerging technologies, and best practices to enhance the effectiveness and efficiency of marketing campaigns.
• Performs other duties as assigned.

Salary range is $104,328.00 to $146,059.20. Final salary is dependent on a candidate's experience and qualifications.

Equal Opportunity Employer Veterans Disabled