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CRM Manager

VirtualVocations
Olympia, Washington, United States
Full-time

A company is looking for a CRM Manager to join their Growth Marketing team focused on enhancing customer lifecycle and loyalty initiatives.

Key ResponsibilitiesDesign and implement CRM automation strategies to nurture customer relationships and drive retentionManage personalized customer journeys across various CRM channels and oversee end-to-end campaign developmentTrack and analyze CRM campaign performance, providing actionable insights for optimizationRequired QualificationsBachelor's degree in Marketing, Business, Data Science, or a related fieldMinimum of 5+ years of experience in CRM, automation, and personalization in an e-commerce environmentProficiency with CRM platforms and marketing automation toolsExperience with customer lifecycle management and journey building, ideally in Bloomreach and SegmentStrong analytical skills with experience in data-driven decision-making

13 hours ago
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