Social Media Strategist

Position Information Position Title Social Media Strategist FLSA Classification EX Reports to Director of Web and Digital Strategy Salary Range G Weeks Per Year 52 Work Week 40 hours (minimum) Position Summary Assumes responsibility for executing and managing the social media strategy for the main University channels which include paid and organic tactics, and advertising content including, but not limited to, Meta, LinkedIn, YouTube, and related channels.

Partners effectively on social media and digital marketing consultation and implementation to various departments across campus in an effort to cultivate a strong following, engagement, and promotion of the University brand to various audiences through social media.

Performs all duties in full support of the University’s mission understanding that the positive and effective execution of these duties are instrumental to the education of the University’s students.

Hiring Range Budgeted starting salary is $50,000 to $57,336, depending upon experience Job Duties This job description of the job is for identification and administrative purposes only.

It is not intended to be a complete statement of all duties, which may be assigned by the supervisor according to varying needs.

Description of Key Responsibility

Plans, creates, implements and evaluates the marketing strategy for the University’s main social media accounts. Identifies short- and long-range marketing priorities and target social media goals in an effort to elevate the University’s online presence and following.

Organizes and creates campaigns to effectively meet recruitment and retention goals. Generates, edits, publishes, and shares engaging social content daily, and communicates with followers in a timely manner.

Manage and report on paid digital and social campaigns as it pertains to recruitment strategies for target audiences.

Establishes, cultivates, and maintains effective working relationship with internal and external constituents in an effort to effectively collaborate with offices and departments at the University to develop creative content that resonates with target audiences.

Manages and leads student social media team, providing mentorship and experiential education to students interested in the communications industry.

Actively assists the Office of Marketing Communications Team to plan, promote, and support recruitment events through paid social and digital campaigns to enhance the University and support recruitment initiatives and meet enrollment goals.

Evaluates marketing campaigns and identifies opportunities to reach a wider audience and increase engagement.

Analyzes industry research and best practices on trends and audience preferences to increase engagement with the University and performance with target audiences.

Recommends opportunities to extend the University’s social media presence and reach to increase recruitment, enrollment and retention.

• Manages social engagement and scheduling platform, Sprout, providing regular reports to key stakeholders on campus of engagement metrics, social listening findings, and monitoring pertaining to specific situations and audiences.
• Assists the and digital strategy team monitoring and improving search engine optimization (SEO) and web traffic metrics regarding paid and organic social media campaigns.

Identifies new and / or upcoming trends in an effort to keep the University’s campaigns engaging, interactive, and current.

Adheres to all industry and University guidelines regarding branding, initiatives and best practices.

Performs other related duties as assigned.

Posting Detail Information Posting Number PS1010P Working Conditions Normal office situation. Requires travel, excluding overnight stays.

Education Bachelor’s Degree required. Physical Effort Typically sitting at desk or table.

Light lifting or carrying, 25lbs or less. Typically standing and / or walking.

Special Skills The ability to work effectively with diverse groups.