Audience Research Manager

The Audience Research Manager is responsible for collecting, compiling, and reporting on attendance and sales data and oversees ongoing surveys to learn about the Museum's audiences.

Their work is instrumental in informing audience and membership strategies. The position is in the Membership and Guest Services Department and works in close collaboration with individuals in the departments of IT, Development, Marketing, and Learning and Interpretation.

This position also supplies sales and attendance data to the Chief Financial Officer to assist with admission projections and audience insights.

The successful candidate is able to extract data from the Museum's CRM (Tessitura); respond to specific queries about sales, attendance, and constituents;

and highlight key observations.

Responsibilities :

• Manages a portal that collects attendance data from multiple departments and reports on the categories weekly. Tallies the counts for end-of-year reporting.
• Compiles attendance and sales data from the Museum's CRM (Tessitura), the attendance portal, and electronic people counters over gallery thresh holds into one report that is shared across the Museum.

The report also includes prior year's data as a comparison.

• Extracts data on a daily basis to create weekly, monthly, quarterly, and annual sales and attendance tracking in the form of reports and dashboards which inform attendance and revenue projections.
• Partners with key individuals in Guest Services and IT to understand ticket sales set-up, ticket scanning, and the collection of visitor information to identify reporting methods and processes that will ensure audience counting accuracy.
• Creates clear presentations that highlight the audience data and develops new ways of presenting data to management.
• Oversees the implementation of ongoing audience surveys utilizing iPads in the lobbies. Recruits and manages a small team of survey volunteers who conduct on-site exit interviews.

Manages the data collection, report creation, and presentation of findings.

• Reviews data with a detailed eye to identify suspect data and inaccuracies.
• Acts as the primary point person for supplying exhibition attendance figures, audience attendance figures, and other data regarding visitor participation.
• Manages software / platforms that are key to the position, including Qualtrics and Maptitude.
• Maintains the official exhibition attendance counts and oversees historical data.
• Supports special requests for funder reports and museum sector surveys.

Skills, Knowledge and Abilities :

• Intensely curious with an interest in detailed information.
• Knowledge of SQL and advanced skills in data querying.
• Strong Excel skills.
• Experience with SPSS a plus.
• Highly organized with proven success in meeting deadlines.
• Excellent written and spoken communication skills.

Education and Experience :

• Bachelor's degree in related field, computer science, statistics, research or similar will be highly preferred OR an equivalent combination of experience and education from which comparable and demonstrable knowledge, skills, and abilities have been achieved
• Experience with CRM databases; Tessitura a huge plus.
• 2-4 years of relevant experience working within a museum or cultural institution.

About the MFAH :

The MFAH is an organization comprised of 600+ employees and 1,000+ docents and volunteers. The museum is more than 100 years old and ranks nationally among the top 10 art museums in exhibition space, memberships, endowments, and attendance, with 1M visitors annually.

Our multifaceted institution includes multiple gallery buildings, a sculpture garden, two art schools, three eateries and two house museums for decorative arts.

The encyclopedic collection numbers more than 70,000 works of art in a wide range of media. As an employer, MFAH offers a supportive, collegial and inclusive work environment and a competitive benefits package.

Position Available :

Title : Audience Research Manager

Reports to : Chief Administrator, Memberships and Guest Services

Classification : Exempt / Salaried

Schedule : 35-hour work week - 9 am to 5 pm

Pay Rate : Please see "Compensation" below

Work Location : Museum of Fine Arts, Houston

Working Conditions and Physical Demands

Work will primarily be performed in an office environment. Work will involve extended sitting and computer use. With or without reasonable accommodation, the individual selected must have the capacity to perform effectively all essential functions.

In addition to the other demands mentioned, the demands of the job may or will include :

• Must undergo and meet company standards for background and reference checks.
• Required ability to handle multiple tasks concurrently.
• Extensive computer usage.
• Seeing, hearing, speaking, and writing clearly in order to communicate with staff, guests and others.
• Frequent sitting, standing and walking, which may be required for extended periods of time.
• Good vision or corrected by use of glasses and / or contacts for reading and viewing abilities.

Equal Opportunities for All

At the MFAH, we believe that diversity, equity, accessibility, and inclusivity are fundamental to our organization. We welcome all candidates whose experience has prepared them to contribute to our organization and our pledge for workplace diversity, inclusion, and excellence.

Our commitment to our policy and practice of nondiscrimination represents more than good intentions. It provides for employment decisions that are made without regard to race, creed, color, age, gender, sexual orientation, religion, national origin, gender identity or expression, genetic information, disability, or veteran status, or any other protected characteristic as established by law or any other reason unrelated to your ability to join and contribute to our organization and support our mission to provide a museum experience for all.

Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications.

We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, then you are highly encouraged to apply for this role.

The MFAH is equally committed to the full inclusion of all qualified individuals interested in employment with the organization.

As part of this commitment, we want to ensure that persons with disabilities are provided reasonable accommodation needed to 1) participate in the job application or 2) interview process;

3) perform essential job functions; and / or 4) participate in the benefits and privileges of employment with the MFAH. If reasonable accommodation is needed, please contact the human resources department : HR@mfah.org

Benefits :

The Museum of Fine Arts, Houston, offers an excellent benefits package that includes :

• Medical Insurance : Employee and dependent coverage through a choice of managed health care programs
• Dental Insurance : Employee and dependent coverage through two plan choices
• Vision Insurance : Employee and dependent coverage through a vision program
• Group health, dental and vision insurance coverage available and effective the first of the month following employment with the MFAH for this role.
• Life Insurance & AD&D : Employee coverage at no cost to the employee
• Long Term Disability : Employee coverage at no cost to the employee

The MFAH provides a generous schedule for time off under the following benefit categories :

• Paid Time Off - Used for absences from work such as vacation, illness of short duration, and personal reasons. Hours are accrued biweekly, based on employment status, length of service, and hours worked
• Reserve Time Off - Used for extended illnesses. Employees accrue up to 6 days per year, up to a maximum of 120 days
• Holidays - Full-time employees receive ten paid holidays per year
• Volunteer Time Off - The MFAH supports activities that enhance and serve the communities in which we live and work. Employees receive up to 40 hours of paid time off annually to give back and volunteer.

Other Benefits

Staff may contribute to the MFAH Retirement Savings Plan. Eligible staff contributing to the plan may receive up to a 5% matching contribution from the MFAH after one year of service.

We also recognize prior nonprofit service which will provide for an accelerated employer match! )

• MFAH Membership - Staff receive a free Family-level membership
• Discounts - Staff receive discounts on purchases at the Museum shop and all on campus eateries and the Glassell School of Art.
• Metro commuter subsidy available upon request

Compensation :

Salary will be commensurate with the applicant's experience and the needs and requirements expressed in the job description.

The MFAH has set the pay range for this job and level as a general guideline and not a guarantee of the compensation amount or salary.

A salary range for this role has been set but we know additional factors may be considered in extending an offer including (but are not limited to) responsibilities of the job, education, candidate experience and unique qualifications, knowledge, skills, and abilities, the needs and requirements expressed in the job description, as well as internal equity, and alignment with market data, and any related regulations or other laws.

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