Senior Marketing Automation Specialist

Overview

Northmarq is looking for a Senior Marketing Automation Specialist to lead the strategy, execution, and optimization of personalized customer journeys across email, web, and other digital channels. This role blends technical expertise in HubSpot Marketing Hub Enterprise with strategic marketing insight to deliver campaigns that drive engagement, conversion, and client loyalty.

Responsibilities

Strategy & Execution : Manage HubSpot Marketing Hub Enterprise, including campaign architecture, audience segmentation, lead scoring, and workflow automation.

Build and optimize multi-step nurture programs, dynamic content, and landing pages to support lifecycle marketing, brand marketing, and lead generation.

Translate business objectives into actionable marketing automation strategies that align with Northmarq’s commercial real estate services.

Collaborate with business marketing leads to design demand generation strategies and campaign messaging.

Ensure campaigns are aligned with sales processes and integrated with Salesforce CRM.

Performance & Optimization

Partner with sales operations, corporate marketing, and data teams to improve lead tracking, scoring, and reporting.

Monitor campaign performance and engagement trends to drive continuous improvement.

Deliver reporting and insights through dashboards and executive summaries to support data-driven decisions.

Maintain compliance with CAN-SPAM, GDPR, and internal data governance policies.

Stay current on HubSpot capabilities and marketing automation trends to recommend new tools and methods.

Platform Expertise & Collaboration

Serve as the internal expert on HubSpot and its integration with Salesforce.

Provide training and support to marketing team members and stakeholders.

Lead QA and testing processes to ensure campaign accuracy and performance.

Collaborate with the Digital Product Owner to evaluate platform enhancements and integrations that support evolving business needs.

Data Segmentation & Governance

Develop and maintain advanced segmentation strategies using HubSpot lists, workflows, and behavioral data.

Ensure data accuracy and hygiene across HubSpot and Salesforce.

Maintain an up-to-date opt-in database and manage communication preferences.

Recommend and implement platform integrations to enhance campaign capabilities.

What We're Looking For

5+ years of experience in marketing automation, preferably in B2B or financial services.

Bachelor’s degree in marketing or related field.

Proven hands-on experience with HubSpot, Salesforce Marketing Cloud, or similar platforms.

Strong understanding of CRM systems (Salesforce preferred), customer lifecycle strategies, and data privacy compliance.

Experience developing journey maps and lifecycle frameworks.

Proficiency in HTML / CSS for email templates and advanced campaign analytics.

Strong communication, collaboration, and project management skills.

Ability to manage multiple projects and stakeholders across departments.

Experience with Jira, Asana, or other project management technologies.

Compensation & Benefits

Northmarq offers a highly competitive benefits package including medical, dental, vision, paid time off, 401K match and an annual discretionary contribution based on business performance, paid parental leave and adoption assistance, education assistance, volunteer paid time off, charitable contribution match, and more.

Salary range for this position (Minnesota Residents) : $85,000.00 to $105,000.00 annually. This range is a good faith estimate and the actual compensation offered will depend on the candidate’s skills, qualifications, and experience.

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