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Associate Marketing Manager

Associate Marketing Manager

Humboldt Park HealthChicago, IL, US
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Associate Marketing Manager

Essential Duties and Responsibilities :

Strategy & Management (20%)

  • Develop, with Executive Director, Humboldt Park Health's 3-year Marketing and Communications plan and ensure adherence to the goals and objectives determined.
  • Create evaluation systems are in place related to these goals and objectives and actively and consistently monitor, report and present on online engagement analytics (web, email, social media, earned media).
  • Leverage key engagement metrics across platforms to optimize content, messaging and distributions.
  • Partner closely with hospital staff to design and implement communications strategies and effective messaging for organizational and project-specific goals. Ensure our communications are culturally competent and reach diverse audiences.
  • Develop and manage annual budgets for marketing & communications, and monitor progress, assure adherence and evaluate performance.
  • Manages interns and consultants focused on marketing and communications.

Brand Management (20%)

  • Develop, implement, and evaluate an annual marketing and communications plan that includes social media, print and digital content, and email marketing.
  • Ensure that brand identity, messaging and marketing and communications strategy are infused in all organizational efforts (programming, development, network support).
  • Develop, implement, and evaluate marketing campaigns related to programs, special events, and donor cultivation.

    • Content Strategy and Management (20%)

  • Oversee the development, design, distribution, and maintenance of high-quality print and electronic collateral including, but not limited to annual report, brochures, presentations, newsletters, and reports.
  • Lead the strategy and generation of engaging digital content for Humboldt Park Health's website, social media and email channels that leads to measurable action.

    • Press and Public Relations (20%)

  • Identify trends, monitor current events and influencers to anticipate opportunities for Humboldt Park Health to engage in and / or lead the national conversation on sustainable urban regeneration.
  • Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests.
  • Develop close partnerships with members of the media.

    • Fundraising (20%)

  • Develop fundraising appeal and event creative and drive design and content throughout campaigns.
  • Drive development and submission of grant proposal for all Marketing and Communication needs, as well as, review and support other submissions with that lens.

    • Other Requirements

  • Demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns, communications and public relations activities
  • Strong creative, strategic, analytical, organizational and personal skills, with the experience of managing multiple projects at a time
  • Experience overseeing the design and production of online and print collateral and publications
  • Excellent writing and editing skills
  • Experience developing and implementing successful social marketing strategies
  • Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse audiences
  • Computer literacy in Microsoft Office required DonorPerfect and Adobe Design Suite experience preferred
  • Commitment to working with shared leadership and in cross-functional teams
  • Strong oral and written communications skills
  • Excellent people skills, with experience collaborating in a multi-disciplinary, diverse, and dynamic team
  • Demonstrated resourcefulness in setting priorities, proposing new ways of creating efficiencies, and guiding investment in people and system
  • Ability and willingness to work some evenings and weekends
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