Digital Marketing Director

Overview

Banyan Treatment Centers is seeking a strategic and hands-on Director of Digital Marketing to lead our multi-channel marketing efforts and drive patient engagement, lead generation, and brand visibility. This role oversees the performance and execution of both digital and traditional marketing initiatives, working closely with the Business Development and Executive teams. The Director will manage internal resources and external partners, all while helping shape a unified strategy that supports our growth and mission.

The ideal candidate brings a balance of analytical insight, creative thinking, and operational excellence—comfortable guiding initiatives while aligning with broader strategic priorities.

Key Responsibilities

• Collaborate with executive and departmental leadership to refine and implement a cohesive marketing strategy aligned with business goals.
• Lead performance marketing across all digital channels (Google Ads, Meta, SEO, email, SMS, directories, and social media) to optimize patient acquisition and engagement.
• Support content strategy across web, social, and email to enhance brand messaging and connect with diverse audiences.
• Manage and mentor marketing team members; oversee relationships with digital agencies and vendors to ensure timely, high-quality deliverables.
• Analyze marketing performance data, conduct A / B testing, and provide regular reporting to inform campaign decisions.
• Maintain brand consistency and support reputation management efforts across platforms.
• Work cross-functionally with Business Intelligence, Admissions, and Business Development to translate insights into actionable marketing campaigns.
• Manage budget allocations across campaigns, tools, and creative development with a focus on ROI.

Required Skills

Qualifications

Why Banyan

EOE

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