Associate Director, Digital Menu Experience.

Associate Director, Digital Menu Experience

Job Description

The Digital Menu Experience (DMX) team has been created to leverage & improve our digital menu & shopping experience in order to get the right products to the right people.

Working across the US meal kit brands (HelloFresh, EveryPlate, & Green Chef), this team encompasses the Content Management & Merchandising functions, & is additionally responsible for leading coordination with our HelloTech partners on development of new digital menu features & tools, as well as our testing roadmap - all in the service of creating a clear & compelling digital shopping experience that brings our product offering to life for our customers.

As the leader of this team, this person will oversee both the executional responsibilities of this team - ensuring timely & error-free presentation of our weekly menus & merchandising efforts as we continue to invest in more sophisticated & complex offerings - as well as longer-term strategic direction for our digital menu experience.

S / he will help the team to evolve from a primarily executional focus to a more strategic & customer-led approach to digital merchandising, rooted in strong customer insights & menu interaction data.

To do this, s / he will translate the direction of the team into a clear roadmap of initiatives to make our product offerings individually more comprehensible, distinctive & appealing;

collectively more coherent & navigable. And this person will need to work effectively at the center of a range of functions & stakeholders to navigate needs & influence decisions - with key partners including Product Management, Menu Planning, US Monetization, HelloTech Food Alliance.

To succeed in this role, youll need to be an effective people leader & organizational influencer.

You will

• Digital Design : Optimize our application of current digital tools to elevate our menu for existing & new products; & drive priorities & collaboration with Food Alliance in order to accelerate new & better UX
• Content Management : Scale our upload operations to provide greater variety & personalization, all while ensuring operational excellence
• Merchandising : Elevate merchandising tools & process to attract, retain & engage customers & drive AOV
• Testing : Expand testing across all brands to improve price, assortment & tech innovations in order to better position our product offerings

You are

• People leader - setting a clear vision for the team & unlocking individual & group potential
• Strong communicator - can navigate verbal & written collaborations across all levels with clarity, poise & maturity
• Relentless prioritizer - able to effectively trade off projects & tasks, calibrated in relation to business needs & strict timelines
• Process evangelist - believes standardized procedures are integral to accurate execution
• Self starter - able to mold amorphous problems into actionable next steps
• Agile worker - can navigate a fast paced, evolving working environment that may strain processes & bandwidth
• Empathetic leader - passionate in developing junior talent

You have

• Undergraduate degree
• 4+ years of experience with consumer, product, and / or culinary experience preferred
• Experience managing people, with an ability to drive results while leading with compassion

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor )
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range