Associate Director, Brand Experience

Job Description

The Associate Director, Brand Experience is the day-to-day steward of media planning for assigned brands, including accurate budget control and flow of online and traditional media activity.

They will be required to develop and maintain a strong knowledge of their clients’ business and apply their media understanding accordingly to help deliver against the clients’ needs / objectives.

They will work closely with direct managers in the development and communication of all media recommendations.

Role Objectives :

• Lead cross-channel planning for digital & traditional channels (National and Local)
• Apply and leverage agency tools to build insight driven recommendations that deliver on client business goals / objectives
• Successful at building strong, collaborative client relationships, instilling trust and authority on behalf of the agency
• Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams - making independent decisions and identifying team priorities
• Flexible and able to keep up with a fast-paced, constantly evolving environment, and the ability to successfully manage multiple work streams at one time
• Strong foundation in strategic and critical thinking, finding ways to innovate and collaborate with teams to improve outputs
• Maintain an in-depth knowledge of current media industry news and brand business (current and historical)
• Individual should possess confidence, composure, and polished presentation skills to effectively attend and lead in-person meetings with key clients on a daily basis
• Self-motivation and organization are key due to coordination with multiple internal and external clients
• Serve as a resource for direct reports to resolve complex questions / problems; Be able to identify and promote solutions
• Build team expertise by mentoring junior team members and offering training in relevant methodologies, techniques, frameworks, etc.
• Review all client deliverables for quality, ensuring that recommendations and work product are of the highest excellence
• Responsible for daily budget management, following agency process, and ensuring accuracy / timeliness
• Perform duties and responsibilities that management may deem necessary from time to time

Qualifications

Qualifications :

• Bachelor’s degree or higher in advertising, marketing, business, or similar areas or equivalent experience
• 5+ years of experience in media planning with progressive levels of responsibility
• 2+ years of previous management experience
• Experience across multiple media types (national, local, digital, direct, programmatic, shopper, etc)
• Experience in Pharma a plus
• MediaTools knowledge and experience (budget management)
• Natural leader who knows what it takes to manage a group, even when a lot of moving parts are involved
• Able to take care of the day-to-day part of overseeing others and good at helping them grow and realize their own potential
• Strategic thinker, someone who takes into account the bigger picture
• Demonstrates innate curiosity and motivation
• Track record with building great relationships and has a can do mentality of getting the job done right
• Excellent written and verbal communication skills
• Proficiency with Excel & PowerPoint
30+ days ago