Job Description
The Associate Director, Brand Experience is the day-to-day steward of media planning for assigned brands, including accurate budget control and flow of online and traditional media activity.
They will be required to develop and maintain a strong knowledge of their clients’ business and apply their media understanding accordingly to help deliver against the clients’ needs / objectives.
They will work closely with direct managers in the development and communication of all media recommendations.
Role Objectives :
- Lead cross-channel planning for digital & traditional channels (National and Local)
- Apply and leverage agency tools to build insight driven recommendations that deliver on client business goals / objectives
- Successful at building strong, collaborative client relationships, instilling trust and authority on behalf of the agency
- Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams - making independent decisions and identifying team priorities
- Flexible and able to keep up with a fast-paced, constantly evolving environment, and the ability to successfully manage multiple work streams at one time
- Strong foundation in strategic and critical thinking, finding ways to innovate and collaborate with teams to improve outputs
- Maintain an in-depth knowledge of current media industry news and brand business (current and historical)
- Individual should possess confidence, composure, and polished presentation skills to effectively attend and lead in-person meetings with key clients on a daily basis
- Self-motivation and organization are key due to coordination with multiple internal and external clients
- Serve as a resource for direct reports to resolve complex questions / problems; Be able to identify and promote solutions
- Build team expertise by mentoring junior team members and offering training in relevant methodologies, techniques, frameworks, etc.
- Review all client deliverables for quality, ensuring that recommendations and work product are of the highest excellence
- Responsible for daily budget management, following agency process, and ensuring accuracy / timeliness
- Perform duties and responsibilities that management may deem necessary from time to time
Qualifications
Qualifications :
- Bachelor’s degree or higher in advertising, marketing, business, or similar areas or equivalent experience
- 5+ years of experience in media planning with progressive levels of responsibility
- 2+ years of previous management experience
- Experience across multiple media types (national, local, digital, direct, programmatic, shopper, etc)
- Experience in Pharma a plus
- MediaTools knowledge and experience (budget management)
- Natural leader who knows what it takes to manage a group, even when a lot of moving parts are involved
- Able to take care of the day-to-day part of overseeing others and good at helping them grow and realize their own potential
- Strategic thinker, someone who takes into account the bigger picture
- Demonstrates innate curiosity and motivation
- Track record with building great relationships and has a can do mentality of getting the job done right
- Excellent written and verbal communication skills
- Proficiency with Excel & PowerPoint
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