Marketing & Brand Manager

Job Type

Full-time

Description

American Community Bank & Trust (ACBT) is looking for a Marketing & Brand Manager to join our team! You will be responsible for creating, delivering, and managing all marketing channels to support the strategic goals and growth of the bank.

The role stewards brand strategy, initiative execution, storytelling and campaign innovation to engage the vision, responsiveness, and highly personal approach of American Community Bank & Tryst (ACBT) with the market.

Marketing strategies include digital marketing (encompassing social, SEO / SEM, and email), content marketing (copywriting, photography, and video), graphic design, product marketing, brand marketing, event marketing, marketing analysis and strategy, client education, and public relation (PR) communication.

A highly qualified candidate will have an in-depth understanding of marketing strategies and branding principles, be an excellent communicator with advanced writing skills, and have experience effectively managing advertising, promotional, and marketing activities.

Project management skills and digital literacy in tools like Adobe InDesign and Canva, a plus!

Our core values are simple :

We have an Attitude of Urgency in everything we do.

We are Committed to confidentiality .

We deliver the talents of the Best People in the banking industry.

We believe in Trust and Integrity and it is reflected in every decision we make.

Requirements

The Marketing & Brand Manager's primary accountabilities include :

Business and Brand Strategy (Creative)

• Work with the bank's leadership team to understand strategic priorities. Develop marketing strategies and related action plans to achieve these objectives.
• Develops and implements brand awareness and engagement strategies to grow and retain clients;utilizes the banl's CRM database and email marketing lists to ensure reliable, accurate, and timely data is available to support ACBT's relationship banking client opportunities and commercial line of business.
• Coordinates and executes American Community Bank & Trust (ACBT) & American Community Wealth Management's (ACWM) internal and external events.
• Writes content, designs visuals, and develops marketing materials as needed for approval and publication that complies with applicable regulations and within the bank's brand standards.
• Develops content, analyzes data metrics, and engages with audience on online-based social media outlets and platforms to drive web traffic and enhance brand image and engagement.

Monitors and reports on industry competitors in order to stay abreast of market trends, automation tools, and content management tactics.

Fosters relationships with external partners, stakeholders, and clients. Closely partners with internal teams to ensure alignment with outlined growth strategies and new priorities.

Brand Communication

• Advances and supports the bank's Mission and Core Values through active management of the ACBT brand to ensure compliance to voice, tone, look and feel.
• Communicates brand guidelines and solicits internal feedback often; takes the lead to drive discussions and deliver ideas to help win new business opportunities.
• Monitors social media, tools, and software. Leads strategies and execution.
• Creates and delivers press releases, as needed. Promotes the bank's involvement in community activities and personally participates in community activities.

Project Management / Administration

• Partner with executive leadership to determine marketing budget and resource allocation to oversee marketing expenses.
• Manages the relationship with the bank's external marketing firm and closely collaborates on all projects.
• Manages the bank's website and pages to engage clients and non-clients with the bank.
• References research findings on marketing related insights, activities, materials and trends.
• Administers projects through various stages of development.

Marketing & Brand Manager Qualifications :

• Bachelor's degree in marketing or related fields
• 2-3 years of Marketing or Communications experience
• 1+ years working knowledge of Canva, InDesign, Photoshop, Illustrator or other desktop publishing software
• Social media, Google, and website management experience
• Experience using online CMS tools for survey and e-mail marketing (Constant Contact, Survey Monkey)
• Strong oral, written, verbal communication and organizational skills
• Strong leadership and collaboration qualities
• Time management; deadline and detail-oriented
• Banking knowledge that creates meaningful content and client interaction ideal

ACBT is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

All employment decisions are made on the basis of qualifications, merit, and business need.