Main Duties :
Purple actively seeking a bright and enthusiastic Account Manager to join its Lifestyle practice in the agencies Miami office, working on several high-profile global Lifestyle clients.
The ideal candidate will have experience working in Lifestyle PR with an understanding of the US media landscape and lifestyle more broadly.
The candidate should demonstrate tactical proficiency in media relations, including creating and driving both traditional and social media outreach plans.
Moreover, the candidate should demonstrate a high degree of written communication skills, initiative, creativity and be extremely organized.
Responsibilities :
- Media networking and liaising across relevant beats; Maintaining strong relationships with media through regular one-to-one appointments and meetings
- Executing media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarization trips, effective pitching, training of spokespersons and pitching local, regional, and national stories
- Competitive media research and analysis
- Participating in the creation of communications plans
- Navigating partnership and collaboration opportunities
- Spearheading and supporting with event logistics and production
- Developing weekly and monthly media reports for clients
- Support AD’s on communication with all clients, building rapport and credibility based on trust and expert counsel
- Overseeing the management of all product-related media requests from email inquiry through prospective media coverage through sample product distribution and tracking and follow up
- Taking inventory of and being responsible for client product inventory
- General media monitoring across clients and all competitors
- Consistently producing high quality internal and external communications content
- Oversight and compilation of weekly client agendas
- Proactively pitch story ideas to achieve maximum editorial placement across your brands
- Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered, while supporting them in their growth to the next level.
- Equally support AD’s and senior members of the team to ensure maximum support across all levels.
Experience required :
- Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
- Have strong connections with leading and emerging editorial talents within Miami
- Managing the Junior team members to help reach personal and team targets
- Contribute to agency new business efforts; both creating proposals and participating in relevant pitches
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