Marketing Specialist, Virtual Programs

About the role :

Gartner research and insights help business leaders make more effective decisions every day. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and design the most effective programs to profitably meet those needs.

This team accelerates sales activity by attracting, engaging and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.

We're looking for a Marketing Specialist to fill a role on our Experiential Marketing team. This team is responsible for the strategy, logistics and execution of virtual sessions for Gartner prospects.

These virtual programs have become pivotal to the organization during this period of disruption as virtual experiences is what now unites professionals.

Our virtual sessions target prospects across the marketing funnel with the goal of converting those prospects to clients.

The ideal candidate is process and detail-oriented, highly collaborative, works well independently, is agile, can work in a fast-paced environment, comfortable analyzing data and has a passion for optimizing experiences.

This role will report to the Marketing Program Manager who is responsible for the operations and optimization of virtual programs.

What you will do :

Join Gartner's leading analysts and advisors to host public live virtual sessions that showcase their research and insights to thousands of professionals.

Execute and host live virtual sessions, including reading from a script, introducing the presenter, providing audience instructions, covering promotional announcements and operating the 3rd party webinar platform.

Post content on our webinar platform and gartner.com.

Collaborate with the Marketing Program Manager to analyze program data and identify program benchmarks and bright spots.

Collaborate with the Marketing Program Manager to find areas of optimization within program operations and / or promotional channels including email and social media.

Collaborate with the Marketing Program Manager to identify innovations and propose pilot opportunities.

Provide presenter access details and trainings for sessions, ensuring the success of our events through detail accuracy and collaboration via multiple trackers and platforms.

Collect PowerPoint presentations from presenters and provide them with final versions.

Request, add and edit standard virtual event instructional and promotional slides for presentations.

Edit scripts to align with virtual event details and promotions.

Upload presentations and promotional slides to virtual sessions platform.

Respond to our sales teams and prospective clients on their inquiries and requests in a timely manner.

Manage promotional email requests and become a liaison to partners in Digital Marketing.

Provide key metrics and analysis based upon our event data for individual sessions.

Update registration reports on daily basis and send weekly notifications to stakeholders.

Manage preparatory sessions for our sessions with team members and internal / external presenters.

What you will need :

Bachelor's degree in marketing, business, or related field preferred

Experience with virtual platform content preferred

2-3 years of marketing, operations and / or related experience

Experienced user of Excel and PowerPoint

Familiar with Google Drive

Effective oral and written communication skills

High level of accuracy and proven attention to detail with excellent organizational skills

Project Manager mindset who can juggle multiple, competing priorities simultaneously

Process-oriented individual who looks to maximize efficiencies in new or existing procedures

Someone who is both independent in handling their responsibilities yet willing and able to collaborate with others

Analytical mindset that can delve deep into metrics and data to find the narrative behind the numbers

Someone who likes an engaging and swift atmosphere that is deadline-dependent and always on the move

Comfortable working US EST morning hours and in a remote environment

What you will get :

Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!

Collaborative, team-oriented culture that embraces diversity

Professional development and unlimited growth opportunities

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Who are we?

At Gartner, Inc. (NYSE : IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 20,000 associates globally who support 15,000 client enterprises in 90 countries and territories.

We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference.

The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future.

How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results.

This is why, year after year, we are recognized worldwide as a great place to work .

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 56,000 USD - 77,280 USD.

Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.

In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan.

Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates.

We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability.

You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com .

Job Requisition ID : 89661

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