Senior Director, Global Marketing

Location : Chicago, IL

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Job Description :

• Develops comprehensive, impactful advertisement strategy, encompassing lead generation, engagement, and conversion to support the admissions cycle and drive qualified leads to Chicago Booth.
• Leads and guides cross-functional teams in planning, conceptualizing, and executing unified, multi-channel marketing campaigns for Chicago Booth.
• Oversight of all integrated marketing campaigns, ensuring creative deliverables are met and aligned with overall campaign objectives.
• Leads annual planning meetings.
• Collaborates with and manages various contracted external agencies to create marketing and media plans and develop innovative and creative design campaigns.
• Develops, implements, and reports out on KPIs for key marketing initiatives.
• Manages the marketing advertisement budget under an always-on model, ensuring efficient allocation and ROI evaluation.
• Leverages analytics to measure marketing effectiveness, using data-driven insights to optimize strategies and identify opportunities for growth and innovation.
• Provides recommendations and insights to senior leadership on improvements to marketing processes that will drive scalability, ROI, and efficiency into key areas for continuous enhancements.
• Stays ahead of industry trends and maintains a keen awareness of the competitive landscape.
• Plans, develops, designs and implements the strategic marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs.
• Provides leadership and supervision to staff, usually other senior managers and / or managers, including selection and development of staff.
• Performs other related work as needed.

Preferred Qualifications

Education :

Bachelor’s degree in marketing, communications or other related course of study.

Experience :

• Minimum ten years of digital marketing or related experience, with increased responsibility.
• Creating, implementing and measuring a comprehensive digital strategy in the non-profit / higher educational space.
• Managing an annual marketing budget.
• Background in market research and competitive analysis.

Technical Skills or Knowledge :

• Knowledge of HubSpot, Google Ads, Google Analytics, SEMrush, Adobe Analytics, Marketo, Tableau, Slate and more.
• Expertise in digital marketing channels and tools.
• Expertise in crafting and executing comprehensive integrated marketing and communication strategy, implementing MarTech, and leveraging data-driven analytics to enhance ROI and drive operational efficiency.

Preferred Competencies

• Multitask, prioritize, and meet deadlines in a fast-paced environment.
• Strong project management skills, a high degree of organization and professionalism.
• Excellent written, verbal, and presentation skills.
• Work independently with little supervision; possess a self-motivated disposition; ability to identify opportunities for improvement and recommend effective changes.

Working Conditions

This position is currently expected to work a minimum three days per week in the office.

Application Documents

• Resume / CV (required)
• Cover Letter (required)

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