Business Development/ Partnership Manager - BloomNation

BloomNation is searching for a Business Development / Partnership Manager (BDM) to help support our incredible growth as we continue to expand the breadth of our Saas offering.

Reporting to our Director of Sales, this role will lead initiatives to grow the BloomNation footprint across the US market, in floral and beyond.

The BDM will be both strategic and tactical, able to forge, manage, and optimize partnerships with major wholesalers and brands in the specialty retailer space.

You will identify prospective partners, introduce our company and platform to them, nurture relationships, and ultimately sign and manage win-win business relationships with the leaders in our field.

You will also be involved in managing our existing partnerships, including identifying ways to make them more successful for both parties.

Note - this is not a role where you are selling to a small business directly. This role is designed to hunt, negotiate and sign partnerships that will generate demand for our sales team through customer referrals, reseller partnerships, etc.

A successful candidate will be hungry, innovative, charismatic, organized and obsessed with leading demand-gen initiatives, as well as working in a highly collaborative environment with very high levels of autonomy.

We like to give training, support goals and a budget - but let you deliver as you see fit.

As we scale and grow into 2025, this role would also be responsible for building a team of business development professionals, so leadership skills are a big plus.

More specifically, you will be :

• Grow BloomNation's network of wholesalers, vendors and referral partners across several categories - gift / floral, sympathy, for example.
• Core member of the revenue leadership team responsible for developing strategies and plans to increase lead-gen efforts, brand awareness, and overall market presence.
• Be proficient in invalidating / identifying and building relationships with all key individuals within a partner's organization
• Travel 25% to networking events, conference and partner / wholesaler events and locations
• Drive contract negotiations with existing and prospective partners, leveraging internal business partners as appropriate.
• Own and improve BloomNation's biz-dev processes and partner engagement levels, as well as support initial project solutions and pitch development with the Sales / BD org, collaborating with internal stakeholders (Sales, Product, Technology, Marketing, and Customer Success) to effectively close new partnership and reseller deals.
• Maintain pipeline progress, forecast accuracy, and opportunity progression via CRM (Salesforce)
• Craft unique and innovative contracts, as well as track competitor activity, to provide BloomNation a strategic edge in all markets
• Create annual and quarterly business plans, presenting monthly / quarterly results and updates to the executive team
• Ability to work independently using judgment and discretion is essential.
• Familiarity with the E-Commerce space and a proven track record of effective, credible B2B lead follow-up and sales development at multiple levels within an organization are definite pluses.
• Industry experience is a plus

What's in it for you?

• Equity / Stock options in a profitable and rapidly growing company
• Great Medical / Dental / Vision coverage
• Tons of growth opportunities, with the ability to make an immediate impact and mold your career in tech
• Generous holiday, vacation and sick time.
• Transportation coverage in the form of parking, rideshare, or metro credits
• Fully stocked snack bar, coffee, kombucha, beverages & weekly catered lunches
• Company provided gear & swag (MacBook Pro, t-shirt, sunglasses, etc.)
• Flowers, flowers, and more flowers!
• Work in a fast-paced, fun environment with an eclectic, collaborative and dedicated group of people from all over the world

You will excel if you have :

• 5+ Years experience in business development, partnerships or sales / BD leadership.
• High Proficiency with Salesforce, Google Suite and Microsoft Office
• Experience leading both team and client facing meetings, presenting technical concepts to non-technical audiences
• Clear understanding of building partnerships and negotiating exclusive referral agreements
• Well-developed capabilities in problem-solving and crafting efficient processes
• A result and success oriented mentality, conveying a sense of urgency and driving issues to closure
• An ability to initiate and build relationships with people in an open, friendly, and accepting manner
• An innate drive to innovate and optimize the use of available resources
• Comfort with autonomy as well as adapting and adjusting to multiple demands, shifting priorities and rapid change
• Enjoy working collaboratively across multiple-departments as well as leading change and rolling up your sleeves when necessary
• OTE for this will be $120K-$140K plus benefits.
• Commision is uncapped

More about us - Promenade

Promenade is a mission-driven company empowering local businesses with products and services that allow them to thrive online and offline.

We build vertically-focused software catered to each industry we serve, leveling the playing field between the small business and large aggregators.

Promenade was originally founded in 2011 as BloomNation, the nation's premier network for local florists, disrupting the multi-billion dollar floral industry.

After helping thousands of local florists across the country, we doubled down on our mission and began helping more small businesses who carried the same challenges of acquiring and retaining their own customers.

Today, Promenade creates software for four industries - Floral (BloomNation), Food (Dig-in), Beverage (Swigg), and Breweries (Bevv).

The company is based in Santa Monica, CA.

Additional highlights

Backed by premier industry investors such as Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.

and Crunch Fund (Square, Uber, etc.)

Named one of Entrepreneur's 5 Sizzling Silicon Beach Startups to Watch

Located one block away from the beach on the world-famous 3rd Street Promenade in Santa Monica

Why join Promenade?

If you want a front-row seat in seeing a company disrupt a massive industry and you love the idea of helping hardworking business owners that serve our local communities and neighborhoods, this is your place.

At Promenade, everyone has a voice to create change and move the needle. No hierarchy, no bureaucracy, no politics...just real people working on solving real problems.

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