As our Brand Manager, you will be responsible for bringing the marketing strategy for Zola, Zola for Vendors, & Zola Baby by executing compelling paid, owned & earned campaigns & initiatives.
You will work closely with internal stakeholders to develop strategies & tactics that drive awareness & consideration, & strengthen brand health.
You will champion the Zola, Zola For Vendors & Zola Baby brands, & relentlessly pursue creative opportunities that reinforce our positioning & set us apart.
The ideal candidate is a creative & strategic thinker with experience leading brand initiatives & integrated marketing programs, from concept to execution.
Theyre a brand champion with a deep understanding of the consumer, who loves to find creative ways to make an impact.
What youll do
- Lead integrated marketing planning & execution for all Zola, Zola For Vendors & Zola Baby brand initiatives & campaigns, including objective / goal setting, strategy development, briefing / ideation, execution & measurement / post analysis
- Conceptualize & execute fresh ideas that capture our audiences attention, differentiate our brand, & make a business impact
- Support PR & Social with narrative-building & messaging consistency
- Partner with business stakeholders to develop & execute a comprehensive brand strategy that positions Zola for Vendors as the most trusted & leading solution within the wedding vendor community
- Create & execute a B2B content strategy to drive expertise & engagement amongst prospective & existing wedding vendors, & own the briefing & distribution of content across channels
- Lead our Zola For Vendors ambassador strategy, identifying & engaging ambassadors & creators who align with our values to increase reach & amplify brand messaging
- Take charge of our Zola For Vendors events strategy, identifying where we need to be & in what capacity, & collaborate with cross-functional team to ensure flawless planning & execution across all channels
- Support the Zola For Vendors Sales & Account Management teams with up on-brand collateral, impactful marketing materials, & marketing tools that will allow them to generate leads & drive conversion
The Ideal Candidate has / is
- 6+ years of marketing experience, ideally with a combination of B2C & B2B businesses
- The ability to lead cross-functional teams, & collaborate with internal stakeholders to bring projects from concept to execution
- Strong creative & strategic acumen, with the ability to originate brand ideas & identify new opportunities & see them through to final execution
- A consumer-first mindset, with the ability to empathize & develop strategies & solutions that resonate with our target audiences
- Incredible project management skills, with strong work ethic, responsiveness, & a results-oriented mindset. Theyre reliable, in the details, & can navigate a fast-paced, ambiguous environment while staying organized
- Great communication & interpersonal skills, & a knack for building strong internal & external relationships
The salary range for this position is $90,000 - $95,000.
About Zola
We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning & registry experience to make the happiest moment in our couples lives even happier.
From engagement to wedding & decorating your first home, Zola is there, combining compassionate customer service with modern tools & technology all in the service of love.
We built our entire platform from the ground-up in 2013, & quickly became the fastest-growing wedding company in the country.
Our team has deep experience creating award-winning online & mobile products that are helpful, intuitive, & simply magical.
Were proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital & Lightspeed Venture Partners, among others.
We are passionate about supporting all forms of love, & were proud of our thriving community of over 1 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, & we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion & perspective to apply.
Zola will always be a place where every employee, couple, wedding guest, wedding vendor, & partner will be respected & accepted & valued.
Our headquarters are in NYC, & we have an office in Montreal. Come work with us!