As our Brand Manager, you will be responsible for bringing the marketing strategy for Zola, Zola for Vendors, & Zola Baby by executing compelling paid, owned & earned campaigns & initiatives.
You will work closely with internal stakeholders to develop strategies & tactics that drive awareness & consideration, & strengthen brand health.
You will champion the Zola, Zola For Vendors & Zola Baby brands, & relentlessly pursue creative opportunities that reinforce our positioning & set us apart.
The ideal candidate is a creative & strategic thinker with experience leading brand initiatives & integrated marketing programs, from concept to execution.
Theyre a brand champion with a deep understanding of the consumer, who loves to find creative ways to make an impact.
What youll do
- Lead integrated marketing planning & execution for all Zola, Zola For Vendors & Zola Baby brand initiatives & campaigns, including objective / goal setting, strategy development, briefing / ideation, execution & measurement / post analysis
- Conceptualize & execute fresh ideas that capture our audiences attention, differentiate our brand, & make a business impact
- Support PR & Social with narrative-building & messaging consistency
- Partner with business stakeholders to develop & execute a comprehensive brand strategy that positions Zola for Vendors as the most trusted & leading solution within the wedding vendor community
- Create & execute a B2B content strategy to drive expertise & engagement amongst prospective & existing wedding vendors, & own the briefing & distribution of content across channels
- Lead our Zola For Vendors ambassador strategy, identifying & engaging ambassadors & creators who align with our values to increase reach & amplify brand messaging
- Take charge of our Zola For Vendors events strategy, identifying where we need to be & in what capacity, & collaborate with cross-functional team to ensure flawless planning & execution across all channels
- Support the Zola For Vendors Sales & Account Management teams with up on-brand collateral, impactful marketing materials, & marketing tools that will allow them to generate leads & drive conversion
The Ideal Candidate has / is
- 6+ years of marketing experience, ideally with a combination of B2C & B2B businesses
- The ability to lead cross-functional teams, & collaborate with internal stakeholders to bring projects from concept to execution
- Strong creative & strategic acumen, with the ability to originate brand ideas & identify new opportunities & see them through to final execution
- A consumer-first mindset, with the ability to empathize & develop strategies & solutions that resonate with our target audiences
- Incredible project management skills, with strong work ethic, responsiveness, & a results-oriented mindset. Theyre reliable, in the details, & can navigate a fast-paced, ambiguous environment while staying organized
- Great communication & interpersonal skills, & a knack for building strong internal & external relationships
The salary range for this position is $90,000 - $95,000.
About Zola
We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning & registry experience to make the happiest moment in our couples lives even happier.
From engagement to wedding & decorating your first home, Zola is there, combining compassionate customer service with modern tools & technology all in the service of love.
We built our entire platform from the ground-up in 2013, & quickly became the fastest-growing wedding company in the country.
Our team has deep experience creating award-winning online & mobile products that are helpful, intuitive, & simply magical.
Were proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital & Lightspeed Venture Partners, among others.
We are passionate about supporting all forms of love, & were proud of our thriving community of over 1 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, & we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion & perspective to apply.
Zola will always be a place where every employee, couple, wedding guest, wedding vendor, & partner will be respected & accepted & valued.
Our headquarters are in NYC, & we have an office in Montreal. Come work with us!
Associate Manager, Global Brand Communications
Associate Manager, Global Brand Communications. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and w...
Digital Marketing Manager - Luxury Jewelry Brand
Approve SMS approvals written by the Marketing Coordinator for proper language & brand consistency. This position is responsible for ensuring brand consistency, that assets are uploaded on time, that the site is properly merchandised, overseeing that UX/SEO updates are made in a timely manner, o...
Manager, Digital Marketing & Strategy (Brands)
Title: Manager, Digital Marketing & Strategy (Brands). The Digital Marketing Manager is responsible for the functional and operational success of Roc Nation brand's digital properties and social channels and reports directly to the Director, Digital Marketing & Strategy. Live Nation joint ve...
Brand Marketing Manager
This position will play a lead role in the development and implementation of brand strategy and execution of all marketing and communications initiatives related to the Perry Ellis and Original Penguin brands, with a secondary responsibility of the strategy, development and execution of both brands'...
Senior Brand Manager, Being Frenshe
This Senior Brand Manager is the ultimate brand champion within the organization, leading and collaborating with cross functional team as well as external partners, agencies and founder towards our aligned brand vision. The Senior Brand Manager role reports to the Senior Director of Brand Management...
Brand Marketing Communications Manager
Brand Marketing Communications Manager. The Hired Guns are seeking a Brand Marketing Communications Manager for one of the world’s leading family-office management firms. Reporting to the SVP, Brand Marketing, you’ll be charged with driving strategic communications, developing messaging for sales en...
Store Manager - Abercrombie & Fitch Co. Brands - New York City
Store Managers and General Managers are uniquely responsible for all things people, product, business and operations related for one of our multi-million dollar store locations. NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowne...
Manager, Marketing Creative Brand + Content
Marketing Manager, Brand & Creative. Lead the organization of Brand & Creative projects, in collaboration with the Creative Project Manager. Review marketing and non-marketing materials to ensure all creative content adheres to the GEICO brand voice and GEICO brand visual identity. Partner with Soci...
Manager, Replenishment Planning and Analytics
Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the...
Brand Manager.
As our Brand Manager, you will be responsible for bringing the marketing strategy for Zola, Zola for Vendors, & Zola Baby by executing compelling paid, owned & earned campaigns & initiatives. You will work closely with internal stakeholders to develop strategies & tactics that drive awareness & cons...