Director of Marketing & Communication

Job Description

Job Description

Salary : $70,000 - 80,000 Annually

Director of Marketing & Communications

Reports to : Managing Director, External Affairs

Classification : Full-Time (exempt)

Work Schedule : Monday-Friday, 9am-5pm (evenings and weekends as needed)

Salary Range : $70,000 - $80,000 annually

Location : Administrative office at 4875 Ward Rd, Wheat Ridge, CO

frequent commute to Central City during the festival & other events as needed)

Applications : Applications will be accepted on an ongoing basis until the position is filled.

COMPANY :

Founded in 1932, Central City Opera (CCO) is the fifth oldest professional opera company in the country and is renowned for exquisite world-class productions, a robust young artist training program, creative education activities, and community engagement.

Our annual summer opera festival takes place at 8,500 feet above sea level in the Colorado mountain town of Central City, only 35 miles west of Denver, where the company owns and maintains 27 Victorian-era properties, including the intimate 550-seat jewel box opera house built in 1878.

The Vision and Mission of CCO include using the power of the arts and historic preservation to enhance lives and communities while enriching the lives and communities of those we serve and providing a welcoming, inclusive environment of beauty and meaning.

POSITION SUMMARY :

The Director of Marketing & Communications is responsible for working with the Box Office, Development, and Senior Leadership teams to implement effective marketing, public relations and communications strategies to communicate on a local, national and international level the core messaging, branding and positioning of Central City Opera.

RESPONSIBILITIES INCLUDE :

• Support all Marketing and Box Office efforts to reach ticket revenue and strategic goals.
• Create engaging, persuasive content for print and digital marketing reflecting the company’s brand voice that ultimately drives audience engagement and action.
• Serve as editor and main copywriter for the summer festival program. Work cross-functionally with the marketing, artistic, development, and education departments to curate content, guide graphic designer and support contributors in the execution of the 90-100 page program book.
• Channel management of digital content hubs and all supporting social media channels. Must understand the basic best practices of the main social media platforms while continuing to research new and upcoming social media platforms.
• Manage all external email communications with guidance from other departments.
• Update website content as needed, including writing copy consistent with the overall tone, style and voice of the brand while additionally factoring in SEO / SEM best practices.
• Responsible for hiring and working with contract videographers and photographers to capture productions, events and create mission-driven visual resources for the company to utilize.
• Contract and oversee vendors and service providers including graphic designers, printers, photographers, videographers, copywriters, and others.
• Write and distribute all company press releases and maintain media contact database.
• In partnership with Managing Director, External Affairs, create media relationships and pitch stories to media.
• Monitor and track all press and media coverage.
• Manage event calendar listing process.
• Provide organizational and project management support for all department initiatives using Asana and other tools.

QUALIFICATIONS :

• Bachelor’s degree in marketing, communications, journalism or relevant field
• 5-7 years of related work experience preferred
• Knowledge of opera, theater, music, and / or the performing arts strongly preferred
• Exceptional written communication, particularly in adapting complex information for a variety of audiences
• Demonstrated project management and problem-solving experience
• Strong public relations and media knowledge
• Experience with social media platforms (Facebook, Instagram, Twitter)
• Strong email marketing experience (MailChimp and other platforms)
• Website content experience a plus (Wordpress, Google AdWords, etc.)
• Strong computer skills, including MS Office products : Outlook, Word, Excel, and PowerPoint
• Knowledge of graphic design and design programs a plus (Adobe Creative Suite, Canva)

Skills and Abilities :

• An appreciation for and fluency in talking about opera, music and the performing arts
• Patron-centric and customer service focused
• Meticulous attention to detail
• Strong organizational and analytical skills
• Outstanding interpersonal skills with the ability to function in a collaborative environment while also working independently
• Knowledge of metrics measurement and analytics
• High level of intercultural competence and experience working with diverse communities
• Takes independent actions and proactively seeks opportunities to connect resources, people and organizations with Central City Opera

BENEFITS

• A comprehensive benefits package including medical, dental, and vision coverage
• 100% paid life insurance and long-term disability insurance
• Paid time-off for flexible personal use and holidays
• 403(b) Retirement Plan with immediate eligibility to contribute

EQUAL EMPLOYMENT OPPORTUNITY

CCO is committed to creating and sustaining an inclusive and equitable work environment. Equity, diversity, and inclusion are core values and we are currently working to expand our capacities in these areas with a company- wide understanding that this is an ongoing process that must be embedded into the fabric of the organization.

We encourage candidates who identify as BIPOC, LGBTQ+, otherwise-abled, and other underrepresented identities to apply. Must be legally authorized to work in the US on a full-time basis.

All applications will receive consideration for employment.