Marketing Specialist

Job description

Note : Job is in-person and located in Madison, NJ.

Medical, Dental, 401k

Green House Solar is an independent local business operating out of Madison, NJ. We are currently looking for a Marketing Specialist to join our team!

The right candidate for this position, will be a hands-on individual who is interested in pursuing a career in renewable energy and believes that the work they are doing can change the world! We are seeking an individual who is excited by the opportunity to tell our story and get the message out about solar in New Jersey.

Green House Solar is dedicated to providing employees with an atmosphere where we can grow as a team and continue to provide the best service possible, as mirrored by our company’s 5-star reviews.

Duties and Responsibilities :

The Marketing Specialist will support the Company’s initiatives through planning, execution, and tracking of marketing programs and managing the overall marketing budget for maximum impact and ROI.

Lead generation : Develop creative strategies and ideas to generate a sufficient number of leads to support sales channels and meet target conversion rates for appointments and sales.

Campaign management : Originate, propose, design and execute marketing campaigns across various channels (digital, print, events, etc.

Monitor and analyze the performance of campaigns to ensure ROI and adjust strategies accordingly; provide support and monitoring for campaigns managed by external partners.

Paid ad management : Plan and create paid search ad campaigns; manage campaign goals, keyword lists, ad copy, bidding strategies, budgets, and conversion tracking;

continuously monitor and make recommendations to management to optimize campaign performance.

Content and Brand Management : Author and oversee content creation for the company’s website, social media platforms, and other marketing channels;

ensure brand consistency and positive brand image across all platforms and materials including landing pages, emails, presentations, sales collateral, video scripts, marketing collateral pieces, etc.

Marketing automation : Use AI and other software tools to develop and execute email nurture campaigns for prospects and leads, as well as existing customers to provide continued value and additional services.

Event management : Plan, manage, attend, and supervise events including green fairs, farmers’ markets, county and State fairs, street fairs, seminars, outreach and education programs, conferences, and the like.

Evaluate performance against targets and manage post-event follow up.

Market Research & Analysis : Conduct market research to identify opportunities and challenges within the New Jersey solar and storage market;

stay up to date with the latest industry trends, competitor activities, and customer preferences.

Support : Assist with appointment setting, customer communication and satisfaction checks, and cross-departmental marketing efforts across sales, partnerships / affiliate marketing, customer experience, service, etc.

Reporting : Track and analyze KPIs to generate insightful reports; present progress and performance to marketing leadership and other stakeholders.

Qualifications and Skills :

Candidates should be dependable, creative, and plan-driven problem solvers. The ideal candidate has excellent interpersonal and communication skills, attention to detail, and a strong work ethic with the ability to adapt to changes in market conditions and trends.

3-5 years of experience in a marketing role.

Experience generating new leads through a variety of channels, such as SEO, content marketing, email marketing, and paid search, supported by lead nurturing strategies.

Proven track record in digital marketing; knowledge of the latest technologies and tactics.

Demonstrable experience leading performance marketing campaigns, driving business results.

Proficiency in Microsoft Office, including Outlook, Word, Excel, Powerpoint.

Capable of using digital media editing tools (e.g. Canva, Adobe Creative Cloud, etc.).

A strong handle on CRM and marketing automation software (e.g. Hubspot, Go High Level).

Ability to prioritize and multitask

Excellent written and verbal communication skills

Strong attention to detail

Strong organizational skills

History of taking Initiative and driving projects forward

Experience and success working as part of a team

Job Type : Full-time

Pay : $40,000.00 - $60,000.00 per year