Communications, Marketing and Growth (CMG) Leader - Tax

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential.

Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients.

You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

Driven by a strong understanding of RSM’s strategy, the Communications, Marketing and Growth (CMG) strategy, and the tax strategy and growth objectives, the CMG leader for tax oversees the development and implementation of an enterprise market strategy to increase brand relevance and drive revenue growth for tax services.

This strategy is inclusive of communications, marketing and sales, as well as appropriate research to inform go-to-market and client engagement strategies.

Essential Duties

In partnership with Tax, CMG natural work team colleagues (sales, marketing, communications, editorial, client and market insights and digital experience and technology), and in collaboration with centers of excellence, oversee development and execution of the CMG strategy for tax services including :

Strategic plan development aligned with tax priorities and focused on leveraging the full power of CMG including marketing, communications, research and sales to drive practice growth.

Oversee program development and deployment across the tax team and in support of growth objectives for each tax service line.

Align with other CMG leaders, line of business (LOB), industry and markets to identify natural connections across priorities, develop joint go-to-market programs and advocate for tax program priorities to be embedded in other go-to-market efforts.

Provide a regular dashboard to evaluate program performance, assess the current state of the pipeline and develop ongoing enhancements strategies.

Bring the tax natural work team together to create a world class CMG organization :

Collaborate with marketing leadership to deliver programming that is aligned with revenue growth goals for tax, including driving program connections across the enterprise other LOBs industry and markets.

Collaborate with sales leadership on program development to increase program effectiveness and drive growth, including transition of leads to pipeline development and sales teams;

establish key performance metrics (KPIs), report results and work across the natural work team to optimize program performance.

Collaborate with communications to develop compelling internal and external communications aligned with the go-to-market and business growth strategies to ensure our professionals are engaged and ready to deliver.

Serve as an advisor to the tax leadership team, including :

Proactively share recommendations to improve current year CMG results.

Drive conversations about the evolving market, changing buyer behaviors and new CMG channels to keep the evolution of our CMG strategies and programs front and center.

Proactively identify joint growth opportunities across the firm and ideas for new tax growth.

As a member of the CMG leadership team, advocate for tax priorities and growth needs, as well as bring market, industry and buyer perspectives to the CMG team to support the ongoing development of our near- and long-term strategies.

Other duties as assigned

Minimum Qualifications

EDUCATION / CERTIFICATIONS

Bachelor’s degree (required)

Master’s degree (preferred)

EXPERIENCE

10+ years of leading marketing / growth / communications experience in B2B environment

Proven success developing, implementing and managing go-to-market and relationship development programs

LEADERSHIP SKILLS

Proven experience leading, managing and coaching a team of marketing, communications and / or sales professionals in a matrix environment (required)

Highly collaborative and able to work within and through a team to achieve stated goals

Ability to initiate and lead crucial conversations and influence strategies and decisions of stakeholders and colleagues

Consistently sought out for advice by leadership, business stakeholders and colleagues

Thorough understanding of various marketing channels and relevancy to achieve stated goals

Proven experience working in a complex, matrixed environment

Proven experience collaborating with sales to drive demand and growth

TECHNICAL / SOFT SKILLS

Strong written and verbal communication skills

Microsoft Word, Excel, PowerPoint

Excellent project management, critical thinking and organizational skills

Proficiency in analytics, structured problem solving and toolsets to support

At RSM, we offer a competitive benefits and compensation package for all our people. We support and inspire you to prioritize your wellbeing by delivering personalized, holistic programming for your physical, emotional, financial and community wellbeing.

RSM has a generous time off policy with at least 14 paid holidays, wellbeing days and associate and above access to self-managed time off.

We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients.

Learn more about our total rewards at .

RSM is proud to be an Affirmative Action and Equal Employment Opportunity employer. We are proud to provide our employees with tools to assist them in being successful in achieving both personal and professional goals.

• We welcome and support all our employees to thrive in an environment free of discrimination and harassment. As an Affirmative Action and Equal Opportunity Employer all applicants will receive consideration for employment as RSM does not tolerate discrimination and / or harassment based on race;
• color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing);
• gender (including gender identity and / or gender expression); sexual orientation; HIV Status; national origin; ancestry;
• familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave);

domestic violence victim status; past, current or prospective service in the US uniformed service; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and / or employment / partnership.

RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at .

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders).

If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

Compensation Range : $193,500 - $343,200

Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.