Client Name : Banking Financial Services Client
Job Title : Senior Director, Subscriber Acquisition
Duration : 6 months
Location : New York, NY (Hybrid Onsite 3 days onsite; 2 days remote)
Qualifications :
- 12+ years of results-driven digital marketing experience including a focus on customer acquisition- experience forecasting with Finance and Data teams a plus
- Experience managing a team- they will manager a team of acquisition marketing professionals, fostering a culture of innovation.
- Excellent communication skills- ability to work with senior level marketing stakeholders.
- Experience working with product teams ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities
- Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects
- Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges
- Experience seeking out opportunities for collaboration with the wider team and communicating effectively across department
Responsibilities :
- Execute comprehensive acquisition marketing strategies and tactics for WSJ, Barron’s, MarketWatch to drive subscriber growth and meet business objectives (volume and revenue).
- Manage a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
- Achieve clear performance goals and provide ongoing feedback and development opportunities to team members.
- Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.
- Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team.
- Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue).
- Work collaboratively with Product / Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth.
- Provide post-campaign analysis drawing on successes and failures, in order to identify tactics that are delivering on business goals.
- This position is hybrid- 3 days in office (Tuesday, Wednesday, Thursday) and 2 days WFH
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