Marketing Specialist-West Valley

Job Description

Job Description

Ironwood Cancer & Research Centers has beautiful state-of-the-art integrated Cancer and Women's Centers, with locations strategically located throughout the Valley.

Each one provides a superior cancer care environment with a full spectrum of cancer related services for patients. Our multi-disciplinary team approach includes surgical oncology, medical oncology, radiation oncology, women's centers, diagnostic imaging services, social service support, nutritionist, integrative services, and genetic counseling.

Mission Statement : To serve the community by providing quality, comprehensive cancer care which respects the values and needs of each individual.

Position Summary :

Responsible for assisting the Marketing Manager in our overall marketing efforts. Overall responsibility of marketing initiatives that will promote the long-term growth of Ironwood.

Performs other duties and responsibilities as required. Must be able to travel between our West Valley locations on a regular basis as well as be available for outside events during nights and weekends.

Content Creation & Management :

• Create, host, produce, and manage multimedia content, including podcasts, videos, blogs, and other digital materials, to effectively promote practice services.
• Collaborate with physicians, supportive care services staff, and patients to create compelling stories and educational content that aligns with the practice’s brand and values.

Physician Marketing :

• Build and maintain relationships with referring physicians and healthcare providers through targeted marketing initiatives.
• Coordinate and conduct daily lunch meetings, presentations, and informational sessions to promote practice services and foster strong professional relationships.
• Track and analyze referral patterns and physician engagement to identify opportunities for growth.

Event Planning & Coordination :

• Plan and execute marketing events, health fairs and community outreach programs.
• Coordinate logistics, including venue selection, catering, materials, and promotion, to ensure successful events.
• Collaborate with internal teams and external partners to maximize event impact and visibility.

Marketing Strategy & Execution :

• Develop and implement comprehensive marketing plans to support practice goals and objectives.
• Collaborate with the marketing manager to ensure alignment with overall practice branding and messaging.
• Monitor market trends, competitor activities, and patient feedback to continuously improve marketing strategies.

Qualifications :

• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO / Social media etc.).
• Proven experience in digital content creation, including video filming and editing and event planning.
• Portfolio showcasing examples of your content creation work, such as videos, podcasts, blogs, social media posts, or any other relevant marketing materials.
• Strong understanding of healthcare marketing, patient engagement, and physician outreach.
• Excellent communication and interpersonal skills, with the ability to build relationships with a diverse audience.
• Skilled in utilizing marketing tools and platforms, including video production and editing software.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite), and applications (Web analytics, Google Adwords etc.).
• Knowledge of HTML, CSS and web development tools (e.g. wordpress) desired.
• Attention to detail for precise analysis of data.
• Critical thinking and problem-solving skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Time management and multitasking skills with the ability to prioritize tasks.

Education and / or Experience :

• Associate degree in marketing, preferably in healthcare field.
• Minimum of 2 years of experience in marketing, preferably in the healthcare industry required.

We o ffer a competitive salary and a comprehensive benefit package including health / dental / vision and life insurance, 401K, and a caring work environment. We are an E.O.E.

Please visit our website at www.ironwoodcrc.com. "Outsmarting Cancer One Patient at a Time"