Email Marketing Manager

Chubb is hiring for an Email Marketing Manager to join our Marketing and Communications team!

This role operates on a hybrid work schedule (3 days in office, 2 days remote), and can be based out of NYC, Jersey City, Whitehouse Station (NJ) or Philadelphia Chubb offices.

KEY RESPONSIBILITIES :

Email Management : Lead the creation, execution, and optimization of email marketing campaigns, ensuring consistency in brand messaging and achieving strategic goals, including creating blocks / templates, HTML, asset coordination, QA, segmentation building, and scheduling.

Email Scheduling : Co-manage and execute master Email marketing calendar to create more targeted campaigns, and low email saturation.

Ensure consistent naming conventions being used on calendar as well as within Salesforce Marketing Cloud.

Marketing Automation & Integration : Master the use of marketing technology for efficient campaign delivery. Collaborate with cross-functional teams for seamless execution of automated and triggered campaigns within multi-channel campaigns to drive action and conversions.

Supporting in our existing CRM production instance to continue LOB requests until fully pivoting to the new instance and building automation journeys.

Ability to balance short-term gains with long-term impact and properly utilize that knowledge to inform the long-term CDP and automation roadmap.

Optimize Email Creative and Templates : Work in partnership with Marketing Managers and design partners to optimize Email creative, blocks and templates based on performance and insights, as well as best practices and ensuring it aligns with our brand voice and marketing objectives.

Various formats include text, HTML, custom.) Ideal candidate will have a strong creative vision and excellent design skills (e.

g., Adobe Creative Suite).

Data & Analytics : Manage and segment customer databases for targeted campaigns, employ A / B testing for continuous improvement, and monitor campaign performance to drive optimizations.

Develop a testing calendar and report that includes subject line, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.

Ensuring all utms and link alias are placed within emails for thorough data analyzing.

Customer Experience : Enhance customer journeys and map out engagement strategies to improve the overall customer experience.

Use customer data and insights from reports, such as CRM, web, completed training, webinar / event attendance and purchasing behavior, to drive the message and content personalization.

Compliance & Best Practices : Keep abreast of global data privacy laws and email / SMS marketing regulations, ensuring all campaigns are compliant and reflect industry best practices

Additional Activities : Demonstrate initiative to proactively recognize, clarify and resolve issues and needs beyond your immediate responsibilities.

Be an integral part of the lifecycle and product marketing strategies across various customer stages, utilizing email, and other direct marketing channels to enhance engagement and retention.

• Bachelor's degree in Marketing, Business, or related field. Advanced degree a plus.
• Minimum of 5 years' experience in retention marketing, CRM, or related roles, preferably within the e-commerce sector.
• Proficiency in email / SMS marketing platforms like Salesforce and Marketo, with a strong track record in driving successful marketing initiatives.
• In-depth knowledge of and experience with email / SMS regulations (GDPR, CCPA, TCPA, CASL), deliverability, and best practices.
• Demonstrated experience with Google Analytics 4, HTML / CSS, A / B Testing, and familiar with Adobe Creative Suite.
• Creative problem-solver with exceptional project management, analytical, presentation and technical skills.
• Highly motivated, and capable of working both independently and as part of a diverse team while demonstrating highly effective interpersonal and communication (written and verbal) skills.

The pay range for the role is $80,500 to $137,000. The specific offer will depend on an applicant's skills and other factors.

This role may also be eligible to participate in a discretionary annual incentive program. Chubb offers a comprehensive benefits package, more details on which can be found on our careers website .

The disclosed pay range estimate may be adjusted for the applicable geographic differential for the location in which the position is filled.