Product Manager, CDP

JOB DESCRIPTION

Job Responsibilities

• Lead the development, execution, and oversight of robust Customer Data Platform (CDP) marketing strategies to enhance player engagement, loyalty, and revenue.
• Connect online and offline player data to create a 360 view across the player’s journey.
• Take on a leadership role as the product lead, fostering cross-functional collaboration for seamless integration and optimal utilization of CDP systems with other marketing platforms.
• Conduct thorough analyses and generate comprehensive reports on campaign performance and player behavior, surpassing predefined Return on Investment (ROI) benchmarks.
• Explore, create, and activate hyper-segmented audiences to target more efficiently and provide personalized experiences across the customer lifecycle using a powerful first-party data strategy.
• Develop, build, and implement sophisticated multi-channel player journeys for enhanced engagement.
• Integrate customer profiles with streaming data to personalize inbound and outbound experiences in real time, including cross-brand data to elevate personalization and targeting efforts.
• Create effective lead generation strategies and implement tactics for re-engaging players who have abandoned site.

Critical Skills & Experience Requirements

• Strong analytical and problem-solving skills.
• Ability to derive insights from customer data to inform marketing strategies.
• Effective communication skills to convey data-driven insights to non-technical stakeholders.
• Strong organizational skills to handle multiple projects simultaneously.
• Willingness to stay updated on industry trends, emerging technologies, and best practices in customer data management.
• Proactive approach to identifying and addressing challenges in data management and utilization.
• Ability to adapt to evolving technologies and changing business needs.
• Ability to work collaboratively with cross-functional teams and vendors involved in data management processes.
• Bachelor’s Degree in Computer science, Computer Engineering, Marketing, or related business field.
• 2+ Years CDP implementation experience. 3+ Years hands-on management of CDP platforms (e.g. Action IQ, Adobe, Tealium, BlueConic).
• 5+ Years experience with marketing campaign design and implementation across channels (e.g. email, SMS, app push, web, and social).
• 3+ Years data handling utilizing both API and batch processing.
• 3+ Years scripting and query development.
• 2+ Years data protection and privacy regulations experience (e.g., GDPR, CCPA).
• 2+ Years familiarity with programming languages commonly used in data management (e.g. SQL). (Preferred)

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions.

As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.

Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources.

Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes.

Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.

Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.