Consumer Marketing Strategy Director, NorthJersey.com & Lohud.com

Woodland Park, NJ, USA

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Job Description

Posted Tuesday, April 9, 2024 at 4 : 00 AM

Gannett Co., Inc. (NYSE : GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive.

With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

The Director of Subscription Strategy builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for two Gannett publications : NorthJersey.

com and The Record, based in Woodland Park, NJ; and lohud and The Journal News, based in White Plains, New York.

Key Responsibilities

• Head of subscription sales and engagement for NorthJersey.com and lohud
• Direct reporting structure to consumer subscription and revenue team with a dotted line to local GM
• Must be able to work onsite 60% of the time or as directed by the key manager
• Responsible for driving volume and revenue by overseeing consumer sales and engagement results at NorthJersey.com and lohud.com.
• Develop sales and engagement strategic plans including the audience roadmap to drive revenue
• Work with news teams to incorporate high-performing and trending content into marketing plans
• Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
• Be present (onsite) at key meetings
• Responsible for planning, managing and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
• Ensure website and ads are functioning as expected for both print and digital subscriptions
• Create and launch in-app campaigns to drive subscriptions or improve engagement
• Communicate results with key stakeholders
• Respond to changing trends internally and externally
• Understand the competitive landscape in the market and factors that are impacting growth, including analysis of reach and market penetration
• Adhere to all pricing strategies as defined by Local Revenue and Planning
• Collaborate with social and search teams to stay abreast of most trends and best practices
• Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness

Education / Certification Requirements

• Bachelor's Degree
• 5+ years of sales and marketing experience
• 2+ years of subscription sales experience

Experience Required

• Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities
• Demonstrated experience collaborating with cross-functional teams
• History of delivering results and implementing change

Specialized Knowledge Required

• Strategic marketing planner
• Ability to derive actionable insights from social media metrics and marketing data
• Knowledge and understanding of technology, search, new trends, and the latest in social media features
• Self-motivated and capable of managing multiple priorities and tasks
• Team player with the ability to work within a multi-tiered environment
• Excellent interpersonal skills, ability to work with diverse personality types
• Creative and efficient in proposing solutions to time-critical opportunities
• Ability to multi-task and thrive under pressure and deadlines

Technology / Equipment Expertise or Proficiency

• Proficient with Microsoft Office Products, Project Management tools
• Google Analytics

Base Salary Range : $105,000 - $120,000 / annually

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce.

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