Associate Director, Creative Strategy

Job Title : Associate Director, Creative Strategy

Work Location : New York, NY (Hybrid)

Start Date : ASAP

Recently named one of WorkLife's 50 Best Places to Work and one of Fast Company's Most Innovative Companies, Whalar is a leading global Creator Company.

Whalar empowers creators, brands, and platforms to tap new areas of innovation and drive business growth together. We do this through our six divisions : brand partnerships, talent management, proprietary technology, a creator-centric venture studio, a gaming studio, and a physical campus for creators.

As a result, we have the best understanding, the most access, and the earned trust of creators. We're a curious, diverse team of 300 individuals united by one belief : Everything Is Better With Creators.

We Liberate the Creative Voice. We are Whalar.

About the role :

We are seeking an Associate Director of Creative Strategy with a solid foundation in creative and social media strategy to contribute to our dynamic team.

Reporting directly to the Director of Creative Strategy, you will play a pivotal role in developing and executing innovative creator-first strategies for our new business pitches, as well as our key clients.

Here's what you'll do day-to-day :

• Drive the development of pitch decks and manage project timelines in collaboration with Director of Creative Strategy to address client business challenges through creative, creator-led story concepts
• Lead the development of internal presentations and client-facing strategic frameworks for workshops
• Creation of compelling, creator-led creative and social strategies based on actionable insights
• Offer significant creative and strategic input to key new business opportunities, working closely with the Director of Creative Strategy to identify opportunities for upselling creative strategies and developing new capabilities
• Unpack client briefs, identify strategic objectives, and drive the necessary steps to achieve them
• Generate original, insight-driven strategic ideas to inspire and lead creative thinking within the team
• Collaborate in the development of community and creator strategies in partnership with Research & Insight and Creator Strategy teams
• Participate in and lead creator briefings to ensure alignment with strategic objectives
• Lead brainstorming and ideation sessions internally and externally
• Utilize campaign outcomes to refine future strategies and ideas
• Stay updated on emerging social media trends, technologies, and platforms, strategically integrating them into projects and thought leadership initiatives
• Collaborate with cross-functional teams such as Paid Media, Measurement & Analytics, Creato Strategy, and Client Services to deliver comprehensive client solutions and ensure creative strategies are effectively executed

Here's what we're looking for :

• Must have direct experience developing creator campaigns / in the creator economy
• Minimum of 7 years' experience in creative, social media, or content strategy
• Fluency in social media platforms and their unique dynamics, including extensive knowledge of user behaviors and platform best practices
• Meticulous, culturally rooted creative thinker and practitioner with an eye for upcoming trends
• Detail oriented and strong project management skills
• Strong analytical skills; comfortable transforming sets of data into actionable insights
• Passion and experience in the creator economy and ecosystem and its evolving landscape
• Experienced at pitching, and confident when presenting to clients and team members
• You thrive in an environment where collaboration, flexibility and scrappiness are valued

The salary range for this role is $100,000 - $125,000 and serves as a general guideline reflecting the potential compensation for the role.

The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, and ultimately budget approvals.

Our values :

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower.

A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth.

We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.

The perks :

Whalar provides flexible benefits and collaborative work environments / experiences, so employees can work productively in a setting that best and uniquely suits their needs.

• Medical, Dental, Vision
• 25 days of PTO + Sick days + Winter break
• 401k - 4% matching
• Monthly phone / internet reimbursement
• Professional development stipend
• New joiner Home office allowance
• Fertility benefits
• Up to 16 weeks of paid parental leave
• Calm App subscription (Add up to 4 dependents)
• Volunteer days
• Identity theft protection & Legal assistance
• Company Paid Life & Disability Insurance
• Extra Voluntary Life Insurance Policy
• Voluntary Hospital and Critical Illness Insurance
• Voluntary Pet insurance
• Employee Resource Groups

Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.