About Our Client
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Our client is on a mission to transform the events industry, already a market leader in enterprise event management and launching an AI-powered platform enabling anyone to book extraordinary in-person events.
They are looking for a dynamic and creative Director of Marketing to focus on three core north stars for the business :
Role and Responsibilities :
Define and improve the bottom-up customer acquisition cost (CAC) :
- Pioneering innovative experimentation strategies to achieve a low Customer Acquisition Cost (CAC) through bottom-up customer acquisition methods.
- Optimizing the customer journey, identifying key touchpoints for efficient lead generation and conversion.
- Leveraging data-driven insights to constantly refine and iterate marketing campaigns around improving the CAC / LTV ratio.
Company Brand Refinement :
- Leading the strategic refinement of the company brand, enhancing its resonance and relevance in the market.
- Exploring potential re-branding and / or re-naming initiatives to further align with the evolving mission and vision.
- Overseeing the execution of the brand, from ideation to implementation of design systems and messaging.
- Executing the brand through social, digital, and in-person activations.
Content and Lead Generation for the Enterprise Business :
- Orchestrating the creation of high-quality content, including white papers, articles, case studies, newsletter, and regular product updates.
- Developing and executing lead generation strategies that cultivate meaningful connections with enterprise clients.
- Owning PR and event activations for the hiring company.
- Co-developing sales scripts, sales playbooks, email campaigns, and other collateral as needed by the sales team.
- Collaborating closely with the sales team to ensure a seamless handoff and conversion of marketing-generated leads into loyal customers.
Qualifications :
- Hard-working, dedicated, and mission-driven.
- Scrappy and entrepreneurial; can get things done well without large budgets and big teams.
- High bar and sharp eye for excellence in design and branding.
- Deep understanding and experience with product marketing.
- Proven track record of driving experimentation-driven growth, reducing CAC through innovative customer acquisition strategies.
- Extensive experience in branding.
- Proficiency in generating engaging content for enterprise audiences and leveraging it for lead generation.
- Exceptional analytical skills, with the ability to interpret data to guide strategic decisions.
- Strong leadership, communication, and problem-solving abilities, enabling autonomous problem-solving and cross-functional collaboration.
- The hiring company is a certified minority-owned business and enthusiastically welcomes diverse candidates to apply.
Location :
Bay Area, CA (Open to Remote)
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