Senior Product Marketing Manager

ExtraHop is on a mission to protect and propagate trust by revealing the cybertruth : the truth about the attackers already inside an organization’s network, the truth about what they’re doing, and how to stop them at top speed.

We partner with every customer, every day, to reveal it. Are you ready to join us?

Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.

We’re looking for a Sr. Product Marketing Manager to be a leading contributor of the Security Product Marketing team at ExtraHop.

In this highly visible role, you will be instrumental in building and establishing ExtraHop’s Network Detection and Response business lines, while establishing ExtraHop as a leader within the cybersecurity markets.

This position requires an understanding of security, SaaS, and cloud / IT infrastructure markets. The ideal candidate will identify market needs, work with customers, sales, product management, and other stakeholders to articulate and develop the unique value that ExtraHop provides.

This role encompasses product positioning, messaging, product strategy, collateral creation, and execution of marketing programs with other marketing, sales, and product management teams.

Responsibilities

• Effectively communicate ExtraHop’s position to sales, channel partners, customers, and analysts
• Create sales tools and training :
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling of ExtraHop’s products
• Create customer case studies with input from the sales team to document application stories for key target customers and train the sales team on the concepts
• Conduct competitive analysis / market research :
• Develop and produce market research insight reports and detailed sales-ready competitive analyses (products and technology).

Work with product management and field teams to develop messaging and materials to help position ExtraHop in the minds of the buyers

• Identify new key markets for ExtraHop products and solutions
• Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement, thought leadership, and content marketing
• Help conceive and develop innovative marketing programs that drive demand
• Responsible for collecting the requisite content for inclusion on ExtraHop’s web from others in the organization and work with our webmaster to ensure high SEO ratings based on content and keeping that content current

Qualifications And Experience Requirements

• Bachelor’s degree or equivalent, MBA is a plus.
• Prior experience in B2B enterprise technology marketing
• 5+ years of product marketing experience with B2B technology companies
• Experience in cybersecurity and security buyer personas.
• Solid understanding of cloud, IT infrastructure, and related buyer personas
• Technical aptitude coupled with an enthusiasm for technology and the ability to translate this into compelling narratives
• Passion for analyzing products, customers, and market dynamics
• Strong writing and communication skills with the ability to create exceptional content and comfortably engage with sales, customers, and partners
• Exceptional organizational skills with the ability to manage multiple priorities and meet deadlines
• Proven ability to work collaboratively across teams
• Experience working closely with sales, customers, and analysts in presenting a product value proposition, messaging, and customer benefits
• Experience in marketing products and services to enterprises, service providers, and channel partners
• Previous success in the development and the execution of integrated product marketing plans
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third-party agencies
• Willing to travel 20% (US travel)

$125,000 - $163,000 + benefits

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.

About ExtraHop

ExtraHop is the cybersecurity partner enterprises trust to reveal the unknown and unmask the attack. We’re on a mission to protect and propagate trust by revealing the cybertruth, and we partner with every customer, every day, to uncover it.

Our Reveal(x) 360 platform is the only network detection and response solution delivering the 360-degree visibility needed to see everything on the network.

When organizations have full network transparency with ExtraHop, they can see more, know more, and stop more cyberattacks.

ExtraHop is recognized by leading organizations for both its innovation in the market and its commitment to building a world-class team .

We’ve been recognized as a Customer’s Choice by Gartner Peer Insights Voice of the Customer, and as a Leader in the Forrester Wave : Network Analysis and Visibility, Q2 2023.

ExtraHop has won AI Breakthrough Awards four times (2018-2020, 2023) and our Channel Partner program has received a 5-star rating from CRN for our 2023 Partner Program Guide.

Our flagship product, Reveal(x), has received numerous accolades, including a 2022 Edison Award for Cybersecurity.

Benefits

• Health, dental, and vision benefits
• Honor System PTO and 9 Holidays (US only) + 3 Days of Paid Volunteer Time
• Non-Commissioned positions are eligible to participate in annual discretionary bonus plan
• FSA and Dependent Care Accounts + EAP where applicable
• Educational Reimbursement
• 401k with employer match or Pension where applicable
• Pet Insurance (US only)
• Parental Leave (US Only)
• Hybrid and Remote Work Model

We are intentional about our culture, diversity, and inclusion, and we welcome everyone to come ready to participate in contributing to this truly unique environment.

At ExtraHop, we believe that the best products, services, and companies are built by strong teams that include a diversity of backgrounds, perspectives, ideas, and experiences.

We are committed to supporting and enabling growth and opportunity for every employee at every level. This is the foundation of our success.

We are equally committed to equal employment opportunity, and it is foundational to how we recruit and hire our talented team.

Employment is determined based upon capabilities and qualifications without discrimination on the basis of race, color, religion, sex, gender identification and expression, marital status, military status, pregnancy (including but not limited to potential pregnancy and pregnancy-related conditions), sexual orientation, age, national origin, ancestry, citizenship or immigration status, disability, genetic information, or any other protected class as established by law.

Our people are our most important competitive advantage, leading the charge against cyber criminals and insider threats.

Ready to join us?

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