Vice President Consumer Sales

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Title : Consumer Sales VP

Department : Retail

Reports To : Retail Sales SVP

Supervises : Consumer Loan Officers

Job Classification : Full-time, Exempt

HOPE Overview

HOPE (Hope Enterprise Corporation, Hope Credit Union and Hope Policy Institute) provides financial services; leverages resources;

and engages in advocacy that strengthens the financial health and wealth of people in under-resourced Deep South communities.

Since 1994, these efforts have benefitted more than three million people in Alabama, Arkansas, Louisiana, Mississippi and Tennessee, and influenced billions in persistent poverty communities across the nation.

Job Summary

The Consumer Sales Vice President will lead the Consumer Sales function of HOPE’s Retail Sales department. This includes developing strategies to drive growth and profitability, managing and optimizing consumer lending operations, overseeing the acquisition and retention of consumer memberships, and implementing strategic initiatives to enhance member relationships and satisfaction.

The Consumer Sales VP will also manage the Consumer Loan Officers and ensure their successful performance in consumer lending, which includes loan officers meeting loan production and business development goals.

Responsibilities

• Strategic Leadership :
• Develop and execute consumer sales strategies aligned with HOPE’s goals and market opportunities.
• Develop and maintain strong relationships with current and prospective members, ensuring exceptional service delivery and satisfaction.
• Provide leadership and direction to the Consumer Loan Officers to achieve sales targets and objectives.
• Consumer Lending Management :
• Oversee the consumer lending process, ensuring compliance with regulatory requirements and internal policies.
• Monitor loan portfolio performance, analyze trends, and implement strategies to optimize loan origination, processing, and servicing.
• Team Management and Development :
• Recruit, train, and mentor Consumer Lenders to enhance their skills and capabilities.
• Foster a collaborative and high-performance culture within the sales team, promoting accountability and professional growth.
• Performance Analysis and Reporting :
• Monitor sales performance metrics and key performance indicators (KPIs), providing regular reports and insights to senior management.
• Identify areas for improvement and implement corrective actions to drive sales effectiveness and efficiency.
• Collaboration and Stakeholder Engagement :
• Lead efforts to acquire and retain consumer memberships through targeted marketing and outreach campaigns.
• Collaborate with cross-functional teams, including marketing, operations, and finance, to align sales strategies with overall business objectives.
• Engage with key stakeholders, such as executive leadership and board members, to communicate sales initiatives, results, and strategic plans.
• Risk Management and Compliance :
• Ensure adherence to regulatory requirements and risk management policies related to consumer lending and membership development activities.
• Implement controls and procedures to mitigate risks and safeguard the institution's assets and reputation.
• Market and Industry Awareness :
• Stay informed about market trends, competitor activities, and industry developments related to consumer lending and membership services.
• Use market intelligence to inform strategic decisions and innovative approaches to enhance sales performance and customer satisfaction.

Competencies / Skills

• Accountability Accepting responsibility that results in anticipation / prevention of problem areas from actions, and problem solving inside and outside the department / organization.
• Customer Focus Knowing the (internal and external) customer business needs and acting accordingly, anticipating customer needs, and giving high priority to customer satisfaction and customer service.
• External (Strategic) Awareness Having the ability to put things in context and think broadly.
• Integrity - Upholding generally accepted social and ethical standards in job-related activities and behaviors.
• Organizational Awareness Having and using knowledge of systems, situations, procedures, and culture inside the organization to identify potential problems and opportunities.
• People Development and Leadership Having the ability to assess skill strengths and weaknesses of individuals and teams to determine appropriate actions to build and / or improve needed skills.
• Results Orientation Being persistent and showing perseverance in achieving concrete and tangible results.

Desired Qualifications

• Bachelor’s degree or equivalent education and experience in relevant field.
• 5+ years of experience in managing and leading sales teams and developing and implementing sales strategies.

Work Environment

• Employee spends the majority of time in an office environment, generally accessible to the public, members, and potential members.
• Noise level in the work environment is usually moderate.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

• Employee is regularly required to sit, stand, and walk.
• Employee will use hands to finger, handle or feel, reach with hands and arms, and talk or hear.
• Employee will irregularly lift and / or move up to 10 pounds.
• Employee will frequently travel to various branches within the company’s market.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

Requirements are representative of minimum levels of knowledge, skills, and / or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.

Continued employment remains on an at-will basis.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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