Marketing Brand Manager
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
This position is ideally suited for a graphics superstar wanting to combine their creativity and strategic marketing skills for a growing fitness franchise.
This is an opportunity to not only grow your knowledge of branding and marketing, but to also learn about the franchise business working for a small fast-growing company.
The Maxx Fitness Clubzz Corporate office headquarters is located in Shelton, Connecticut. The company has seven fitness club locations in PA, RI, NJ and a growing franchise business.
Job Summary :
The Brand Manager position requires a broad range of graphic skills and experience in support of key marketing objectives and goals.
Candidate must be very proficient and have a high understanding of all social media outlets (including Facebook, Instagram, YouTube), digital pay-per-click ad campaigns, direct mail campaigns, and all in-club promotions and signage.
Requires the ability to manage online campaigns and execute social networking posting strategy, delivering content via Facebook and Google Advertising.
Day-to-Day :
- Create monthly graphics and schedule postings on social media platform for all clubs.
- Email and / or text new club members with proficiency utilizing email and texting platforms.
- Ability to edit direct mail graphics including expiration dates on direct mail pieces.
- Manage the promotional calendars for all clubs.
- Manage Google AdWords - reviewing results and managing budget.
- Create monthly promotional one-page overviews for all promotions and provide that communication to club management.
- Manage creative with any agencies for channels such as Billboards, Direct Mail, in-club promotional signage, club photo galleries, and / or videos.
- Manage the implementation of monthly sale rates into the clubs' point-of-sale system, and communication out to each club's manager.
Qualifications :
The requirements listed below are representative of the knowledge, skill, and / or ability required :
- Must be creative, self-motivated, proactive, intuitive, organized, flexible, deadline-oriented, and able to manage multiple tasks.
- Proficient in Acrobat and other desktop publishing software.
- Understanding and ability to work with WordPress website for updates and editing.
- Proficiency with social media including planning, implementation, and measurement.
- Excellent time management and prioritization skills.
- Excellent communication and organization skills.
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