Digital Content Manager

Summary

About the Role :

The Digital Content Manager will be responsible for developing, implementing, and managing our digital content strategy and activation across multiple digital platforms.

This role requires a strategic thinker with a strong customer experience vision, as well as the ability to efficiently and independently manage the activation from start to finish.

The ideal candidate will also have a deep understanding of and experience in utilizing CMS tools.

Description

What You’ll Do :

Content Strategy and Management :

• Develop and execute comprehensive digital content strategies, utilizing content strategy tools, forms and visuals
• Create, manage, and distribute reports on content performance, working with stakeholders to establish KPIs.

Stakeholder Collaboration :

• Communicate with internal stakeholders and clients to understand program needs and recommend appropriate content direction and assets.
• Coordinate with Marketing, Design, Project, and Account teams to ensure timely delivery of assignments and adherence to submission deadlines.
• Develop and present digital content strategies to clients and stakeholders.

Content Workflow and Quality :

• Work with the LiveGuide product team to improve content workflows and usability and provide feedback for new feature development.
• Screen video content to ensure alignment with brand standards and reformat video and image files as needed.
• Identify opportunities to improve upload processes and drive greater utilization of customization tools for dealers

Content Standards and Compliance :

• Establish and maintain DCI and client brand standards and guidelines for digital content.
• Identify opportunities for improved tagging and tracking of content.
• Manage content curation from internal teams and external partner agencies, including building playlists and digital media libraries.

Technical Coordination :

• Manage content uploads for websites, video displays, and glance media playlists in CMS systems.
• Work with QA and IT teams to ensure content accuracy and resolve technical issues.
• Load and tag digital content to help increase SEO.

Innovation and New Business :

• Stay up-to-date with industry trends and best practices to continually improve content strategies and activations.
• Collaborate with the New Business team to identify opportunities to expand content management capabilities and support content needs for innovation concepts.

Qualifications

What We’re Looking For :

• Bachelor’s degree in Marketing, Advertising, Media Production or related field
• 5+ years of experience in digital content management and deployment
• Proven experience with content management systems (CMS), Adobe products and digital marketing tools
• Strong understand of digital and physical retail experiences
• Ability to think customer-first, with a strong understanding of digital trends
• Excellent project management skills, attention to detail, and the ability to multi-task in a fast-paced environment
• Experience in the automotive industry is a plus
• Strong facility with learning new digital systems and software
• Ability to take ownership and problem-solve
• Excellent communication skills; experience working with a remote team is a plus

Compensation & Benefits

Why DCI :

DCI provides our employees with a positive and comfortable work environment. We celebrate our wins at work as well as personal milestones.

We find plenty of ways to stay connected to one another and to relax and unwind whenever we can.

We recognize the importance of supporting our employees at work and in their lives and are proud to offer the following benefits :

• 401(k) with matching program
• Health insurance
• Flexible health spending account
• Dental & vision insurance
• Life insurance
• Parental Leave
• Disability insurance
• Paid time off, plus 12 company holidays
• Paid sick time
• Tuition reimbursement
• Employee assistance program
• Flexible schedule

DCI Marketing is an Equal Employment Opportunity company.