Customer Sales Lead - Drug Channel
Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations.
It serves as inspiration and foundation for our future success.
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We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8.
In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.
We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.
Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Job Summary
The Customer Sales Lead - Drug will lead the development and implementation of the joint business plans for Campbell's Meals & Beverages portfolio.
Responsible for proactively managing, monitoring, evaluating, and updating the overall business plan to meet all volume, profit and share objectives.
In addition, incumbent is responsible for implementing our brand strategies and tactics with Drug customers by working closely with key decision makers and utilizing category management initiatives to drive customer decision making.
This position will be responsible for the primary Drug retailers to include Walgreen's, CVS and Rite Aid.
This role is fully remote. We are open to all geographies.
Primary Responsibilities
- Lead the joint business planning process and annual strategic plan with assigned customer.
- Utilize the E4 system to create optimal customer plans to drive the portfolio.
- Manage supplier relationships on assigned categories.
- Customer P&L ownership and efficient trade management aligned with AOP targets.
- Develop and implement trade promotion strategies and tactical plans with the customer.
- Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
- Monitor and manage deduction balances and conduct post audits.
- Leverage shelf solutions to drive retail availability and additional product placements in store.
- Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
- Leverage Category Management resources and loyalty data appropriately.
- Knowledgeable of Campbell brand strategies and tactics and implements by working closely with the customer's key decision makers which include buyers, category managers, and merchandising leaders.
- Utilize sound category management practices to proactively link consumer and shopper trends and opportunities.
- Lead the customer in the execution of category assessments.
- Develop and lead accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes for the entire team.
Proactively identify potential risks or threats to monthly forecasts.
- Sell in new items to the customer and work with key customer personnel to achieve optimal distribution.
- Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and track and monitor progress of new item and initiative development.
- Identify profitable opportunities to grow incremental volume.
Job Complexity
- Assess customer's competitive position, behaviors and strategies and understand how they align with company strategic goals and determine appropriate investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit, and share growth.
- Develop productive working relationship with key, decision makers within the customer's organizational structure.
- Manage several key customer touch points.
- Manage trade funding in accordance with company standards.
- Responsible for managing multiple categories.
- Responsible for supporting and guiding 3 broker Directors.
- Requires varying degrees of cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, Customer Business Managers, etc.
as well as with World Headquarter personnel (e.g., Integrated Marketing, Customer Development, Brand Management, etc.) based upon the size, complexity, and strategic importance of the customer.
- Working knowledge of the Syndicated database & technical skill to leverage the data.
- Strong understanding of and experience with P&L management.
Minimum Requirements
- Minimum education required : bachelor's degree.
- Years of relevant experience : 5+ years' experience in the CPG industry.
- Strong written and verbal communication skills.
- Must possess excellent problem-solving skills.
- Strong relationship building skills.
- Strong analytical thinking and analysis capability.
- Ability to pull / interpret syndicated data (IRI / Nielsen).
- Ability to negotiate and sell.
- Strong interpersonal and influencing skills.
- Ability to penetrate and conduct meetings at high levels.
- Category & Brand knowledge preferred.
- Knowledge of Supply Chain operations preferred.
- P&L management experience preferred.
- This position will require 20% travel.
Compensation and Benefits :
The target base salary range for this full-time, salaried position is between $85,900-$140,800. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training.
Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment.
Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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