Senior Director, Content Marketing

At Braze, we have found our people. We're a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity - inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute : Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back.

If Braze sounds like a place where you can thrive, we can't wait to meet you.

About The Role

Braze is looking for an experienced leader to act as head strategist and editor-in-chief to take our content program to the next level.

Your responsibilities will include reimagining the foundation-content purpose, editorial calendar, reporting, format, our blog, long-form, event content, and digital strategy-deeply understanding Braze's audience, defining our global content roadmap, leading a team of writers and content marketers, and guiding resonant and industry-leading event content.

Your goals will include driving brand awareness amongst marketing professionals, reinforcing our category leadership, generating qualified leads, educating our customers and prospects, and enabling our sales and marketing organizations.

We're looking for a strategic storyteller with insatiable creativity and a penchant for experimentation. In other words : you have a lot of cool ideas, are quick to execute, and are inclined to optimize.

You should be comfortable expounding on technical topics and leveraging data to create attention-grabbing pieces. Your audience-centric mindset will guide you to generate deliverables that are helpful and unique to Braze and our customers, prospects, and partners.

This will be a highly cross-functional role, expected to work across our Marketing, Strategic Consulting, Sales, and Growth functions as well as with external stakeholders such as partners, customers, and editorial freelancers.

We're looking for someone who's done it before, and wants to do it again at 10x - guides, blog posts, SEO articles, events, webinars, videos, and more.

The team is small, the ask is large, and the opportunity is great.

What You'll Do

Be the owner of our annual hero guide, the Content Engagement Review (CER), and be proficient in translating large amounts of data into segmented narratives that appeal to and are influential for all regions and all levels of marketers and technologists.

The CER is used throughout the year and across multiple formats and channels

• Act as our company advocate for content marketing best practices and help formulate Braze's POV as an industry leader
• Develop and execute on an ambitious and evolving content strategy. From that, craft actionable goals and create quarterly marketing editorial plans and thematic calendars
• Act as exceptional player-coach, building and managing a content team, event content marketers
• Apply a holistic approach to integrated marketing campaign strategies to ensure a unified experience for target audiences across all stages of the journey
• Recommend different content types appropriate to associated channels to reach multiple personas "where they live"
• Work closely with demand generation on developing a measurable and results-driven content distribution strategy including social / channel distribution
• Work with regional content marketers and leaders to execute an efficient localization strategy
• Develop and oversee a "test-and-learn" plan to drive growth through new channels and formats
• Partner with Product and Brand as well as PR / Communications to craft compelling global narratives and messaging
• Deeply understand our Ideal Customer Profile segments and conduct audience and competitor research; Stay on top of industry developments, news, and trends so that we publish content that resonates with Braze target prospects and customers
• Collaborate with external contributors - partners, freelancers, and customers - to contribute to our content program; Leverage the latest technology to assist with content creation, SEO optimization, and data analysis;

Partner closely with the SEO team and regularly review scaled content for quality

Ensure consistent tone and brand across all content and target audiences while continuously analyzing and optimizing performance;

Train internal teams on editorial best practices to scale content production at Braze

• Measure, analyze, and report on content performance - inclusive of audits of existing content performance to refresh and adjust for emerging priorities
• Develop and implement standards, systems, best practices, and templates for content, and continually raise the bar for the company's editorial standards, specifically optimizing for search
• Evaluate existing content marketing tools and technology and identify potential for future upgrades

Who You Are

• You're a positive, sleeves-rolled-up individual who thrives on navigating the rapidly evolving B2B tech space. You're a strong communicator and collaborator with a proven record of cross-functional leadership that brings teams along to achieve business objectives
• You inspire creative teams and encourage innovative ideas, whilst also having a mindset of process improvement and the ability to create efficiencies to increase the team's proficiency and productivity
• You can take and receive large quantities of loud feedback and incorporate it accordingly
• You are someone with excellent interpersonal skills who can properly navigate a highly-charged and diverse set of stakeholders-up, down, and across-all with their own priorities and initiatives
• You possess a strong portfolio that demonstrates versatility and experience within a range of content formats and a knack for simplifying the complex
• You have experience developing multi-audience, full funnel B2B content journeys and incredible content experiences, as well as the associated KPIs for measuring success of these efforts
• You have impeccable writing for marketing, martech, SaaS and B2B and have acted as an editor-in-chief
• You have the ability to prioritize multiple, demanding tasks simultaneously and with accuracy
• You have proficiency with project management and content marketing platforms, including Asana, Uberflip, PathFactory, etc.

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $171,000 and $184,500 year with an expected On Target Earnings (OTE) between $190,000 and $205,000 year (including bonus or commission).

Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

WHAT WE OFFER

Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.

From offering comprehensive benefits to fostering flexible environments, we've got you covered so you can prioritize work-life harmony.

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
• Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.

From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #3 on Great Place to Work UK's 2024 Best Workplaces (Large), #3 on Great Place to Work UK's 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work's 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK's 2023 Best Workplaces for Women (Large), #19 on Fortune's 2023 Best Workplaces in New York (Large).

We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK's 2023 Best Workplaces in Tech.

You'll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo - not to mention our employees in nearly 50 remote locations.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience - regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.

When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria.

If this sounds familiar, we encourage you to apply, as we'd love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.