Senior Marketing Manager Assessment and Personalization

VirtualVocations
Santa Clara, California, United States
Full-time
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A company is looking for a Senior Marketing Manager in the field of Assessment and Personalization.Key Responsibilities : Develop cross-discipline storylines based on market research and customer dataLead high-impact marketing initiatives including market assessment, competitive positioning, and pricing strategiesCollaborate with various teams to bring the voice of the customer into product development and marketing strategiesRequired Qualifications : Bachelor's Degree in Marketing, Business, or CommunicationsMinimum 8 years of experience in Product Marketing or Product Management in K-12 educational publishingMinimum 2 years of success in assessment / curriculum adoptionsDeep understanding of assessments and end usersExperience with successful product launches and new product development practices

9 days ago
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