Job DescriptionJob Description
Reaves Law Firm PLLC, a growing personal injury law firm based in Memphis, TN, is seeking a full-time
Marketing
Assistant
to join our Marketing team. The
Marketing
Assistant
will be responsible for supporting the
marketing
efforts of Reaves Law Firm, which include various digital marketing and social media marketing strategies such as SEO content optimization, website optimization, data analysis, and campaign performance evaluation across various
marketing
channels. This role requires strong strategic thinking and communication skills.
Responsibilities
Coordinate all marketing campaigns across various channels, including social media, paid media, SEO, email marketing, affiliate programs, and contractors.
Interface with agencies and external service providers to ensure accountability and performance, providing key inputs such as asset creation and spending targets when relevant.
Create content for social media platforms (Facebook, Instagram, TikTok, YouTube).
Produce video content for social media platforms (Facebook, Instagram, TikTok, YouTube).
Write engaging and concise copy to enhance CTAs on ads, boost click-through rates, and optimize landing pages to increase conversion rates.
Develop and maintain a social media schedule for Reaves Law Firm PLLC and other social media pages.
Manage and execute social and sponsorship events.
Oversee email marketing campaigns (Klaviyo, Campaign Monitor by Marigold, MailChimp, etc.)
Generate weekly KPI performance reports.
Requirements & Skills :
2+ years of experience in digital marketing.
2+ years of experience in social media marketing (Facebook / Instagram, Facebook, Instagram, TikTok, YouTube).
2+ years of experience with Adobe Photoshop, Adobe Premiere Pro, or equivalent programs.
2+ years of experience with Excel, Google Sheets, and PowerPoint.
Previous experience working for a Personal Injury Law Firm or a Brick-and-Mortar business is a plus.
Effective Project Management
Highly Adaptable
Effective Time Management
Critical Thinking
Strong Collaboration & Teamwork
Excellent Communicator
Effective Data Analysis & Reporting
Experience in a deadline-driven environment
Working knowledge of Analytics tools (Google Analytics, etc. )
Bachelor's or associate's degree in Marketing or a related field is a plus.
Company Description
A growing law firm with a passion for excellent client service. Sincere concern for the growth and development of its team members.
Company DescriptionA growing law firm with a passion for excellent client service. Sincere concern for the growth and development of its team members.
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