Director of Revenue Strategy

A private Napa Ranch cultivating the future of wellbeing. Stanly Ranch - a land that was established with legacy in mind and furthers its progression now with enlightened 21st century ideals.

A vanguard in the movement toward holistic wellbeing, Stanly Ranch empowers an immersive agricultural experience intended to not only revitalize those lucky enough to visit, but to leave them transformed.

Guests, owners, and locals alike will be captivated by an active and engaged private ranch lifestyle uniquely curated to nourish the mind, body, and soul through a rare connection to the land and its bounty.

If you think you are the right match for the following opportunity, apply after reading the complete description.

Job Description

Join our team as Director of Revenue Strategy (DORS) and become one of the authors of our story. As part of the Auberge family, you will be responsible for the development and execution of revenue strategies which achieve optimal top-line revenue, enhanced profitability, and gain market share.

The DORS will provide leadership and create recommendations to the revenue generation team in the areas of pricing, distribution channel strategy, digital marketing, and reservation sales.

The DORS will identify statistically relevant trends, leverage predictive modeling to predict future behavior, and implement core strategies necessary across all channels.

Core Responsibilities

• Work collaboratively with the property revenue generation team to analyze report metrics and implement an effective revenue strategy.
• Creation and execution of a demand-based pricing strategy by room accommodation for both hotel and residential room products.
• Utilize transient KPI reports to identify booking trends.
• Deep understanding of the hotel's defined competitive set as well as the resort(s) positioning within those respective sets.
• Work with a digital marketing team to develop an on-going marketing plan aimed at both long-term positioning as well as short-term need generation tactics.
• Conduct weekly strategy and one-on-one meetings to collaborate, influence decisions, and execute plans.
• Implement an effective distribution strategy which leverages less costly channels to drive profitability; this includes alternative residential distribution channels to expand reach and awareness of the product.
• Create day by day forecasts as needed.
• Work directly with the revenue generation team and key stakeholders to ensure ancillary revenue objectives are met.
• Ability to effectively communicate challenges that arise in either property performance or processes and develop a plan to correct.
• Be able to influence change and demonstrate a sense of accountability and level of comfort during all interactions with key stakeholders on property, regional and home office, as well as ownership groups.
• Create and execute an electronic distribution merchandising strategy for effective pricing, content, positioning, relationships, and marketing programs.
• Monitor all electronic distribution sites on a consistent basis to ensure all leisure rates and room categories are loaded and bookable.
• Leverage RMS system to identify booking trends outside typical booking window and make necessary corrections.
• Produce daily, weekly, monthly reporting suite (pace, segmentation, channel, etc.) to make pricing decisions.
• Implement a group and wholesale block management programs to ensure contracted rooms are being maintained, forecasted, and yielded appropriately, and the blocks are being released in a timely manner.
• Perform other duties as directed, developed or assigned.

Salary range is $155 - $170 + incentive

Qualifications

• College degree (BS or higher)
• Must have worked as an on-property Director of Revenue Strategy or similar revenue management leadership role for a minimum of 5-years
• Confidence in working directly with ownership groups and key internal executives to articulate strategy, gain alignment and execute the plan to meet the business needs of the resorts.
• Strong written and oral communication skills
• Independent thinker
• Ability to influence across organizational and departmental lines
• Proficient in Excel (sheets)
• Well-versed in revenue management & distribution technologies (PMS, RMS, CRS). Experience with Opera Cloud PMS, SynXis CRS, and Ideas RMS preferred.
• Ability to understand demand, and leverage predictive modeling tools to implement an effective pricing and distribution deployment

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