Coordinator of Brand Management and Social Media

Position Summary

The primary role of this position is to create engaging content that reaches wide audiences to elevate the department’s brand, enhance the student-athlete experience, capture the attention of prospective student-athletes, improve fan engagement, promote competitions, and showcase the department’s commitment to building champions.

This position is also responsible for brand strategy planning and execution activities.

The position of Coordinator of Brand Management and Social Media will be a full-time, 12-month member of the staff in the University of Wisconsin-La Crosse Intercollegiate Athletics Program.

The Coordinator of Brand Management and Social Media will report directly to the Assistant Athletic Director for Media Relations.

The Coordinator of Brand Management and Social Media must conduct themselves in such a way as to enhance respect for the University, the program and UWL student-athletes.

Required Qualifications

• Bachelor’s degree or relevant professional experience may be substituted on a year for year basis in lieu of a bachelor’s degree.
• 1-3 years of experience in marketing, promotions, and event coordination.
• Professional or personal experience in Adobe Suite, Photoshop, Canva, and Photography or Videography.
• Professional or personal experience using Facebook, Instagram, X, YouTube, and Meta Business Manager / Ads Manager.
• Professional experience with video board operations, graphic and video development.
• 1-3 years’ experience in Social Media and Brand planning and strategy.
• Excellent people skills, as evidenced by the ability to present clear and accurate information to small and large groups.
• Excellent written communication skills. Proficiency in standard office applications such as Microsoft Outlook, Word, Excel, PowerPoint.,

Preferred Qualifications

• Master’s degree
• At least one year of general athletic program administrative experience.
• At least one year of Professional experience working within a Division III athletics program.
• Experience supervising employees who use video board operations, graphic and video development.
• Professional experience in budget management and reporting experience to help department leadership see the full marketing picture.
• At least one year experience in presenting analytics and data storytelling to individuals with little understanding.

Working conditions and environment

• Evening and weekend hours are required.
• The ability to obtain and maintain a valid driver’s license meeting the criteria for driving a vehicle on University / State business is required.

Driver’s license verification required upon hire.

Miscellaneous Information

Information about your Benefits

Your benefits add an additional 40%+ to the overall financial package from the university.

Highlights include :

• paid vacation for 12-month positions.
• excellent flexible health insurance with low co-pays and good coverage.
• paid holidays and sick days.
• after 5 years of employment, you become vested in our retirement system which ensures income post-career.
• benefits at UWL are highly competitive with local industry and some of the strongest in state and nation.

Benefit eligibility is determined at point of hire. This information is provided for illustrative purposes only. Benefits are also pro-rated based on the appointment percentage.

Information about UWL and the Surrounding Region The University of Wisconsin-La Crosse (UW La Crosse) provides a challenging, dynamic, and diverse learning environment in which the entire university community is fully engaged in supporting student success.

Grounded in the liberal arts, UW-La Crosse fosters curiosity and life-long learning through collaboration, innovation, and the discovery and dissemination of new knowledge.

Acknowledging and respecting the contributions of all, UW-La Crosse is a regional academic and cultural center that prepares students to take their place in a constantly changing world community.

For more than a decade UW-La Crosse has been named one of Kiplinger’s 100 Best Values in Public Universities and has appeared prominently on the U.

S. News & World Report list of America’s Best Colleges for more than 15 years, and is ranked #4 on its list of the Best Regional Public Universities in the Midwest.

UW-La Crosse ranks 6th nationally among the Top LGBTQ-Friendly Colleges for 2018-19 by AffordableCollegesOnline.org (ACO).

With a student population of roughly 10,500, the university offers 91 undergraduate programs, 21 graduate programs, and 2 doctoral programs through the following three colleges, the College of Arts, Social Sciences, and Humanities, the College of Business Administration, and the College of Science and Health, as well as the School of Education.

There are over 600 full-time faculty and instructional academic staff, 75 percent of whom hold terminal degrees. UW-La Crosse boasts a retention rate (freshmen returning as sophomores) of 84 percent, graduation rate (degree within six years) of 70 percent, and is among only 12 institutions cited nationally by the American Association of State Colleges and Universities for its success in linking campus culture and university leadership to outstanding graduation rates.

UW-La Crosse’s strategic plan Sustaining Excellence continues to move our community forward through its four pillars : increasing community engagement, achieving excellence through equity and diversity, investing in our people, and advancing transformational education.

More information about the ongoing work of Sustaining Excellence is available at www.uwlax.edu / info / strategic-plan .

The UW-La Crosse campus is in southwestern Wisconsin, nestled in a residential area of the City of La Crosse and positioned as part of a larger metro area with a population close to 140,000.

The area, known as the 7 Rivers Region, is famous for its exceptional natural beauty which includes the Mississippi River on one side, majestic bluffs on the other, and views of rolling farmland and forested valleys in between.

Abundant water, woodlands and varying terrain provide ample opportunities for year-round outdoor recreation. Only a couple of hours from Minneapolis or Madison, La Crosse enjoys the affordability and charm of small town living with larger city benefits.

Three colleges, two world-class medical institutions, the La Crosse Symphony Orchestra, a restored nineteenth century downtown business district, and a number of galleries and art centers have made La Crosse a regional center for culture, entertainment, medical care, shopping, sports and recreation.

More information about the La Crosse metro area can be found here : Choose La Crosse . Learn more about UW-La Crosse here : https : / / www.

uwlax.edu / human-resources / services / talent-acquisition-and-employment / finalist-welcome / AA / EO Statement

The University of Wisconsin-La Crosse is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff.

We strongly encourage women, minorities, people with disabilities and veterans to apply. UWL, in compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, does not discriminate on the basis of race, color, national origin, religion, sex, sexual orientation, gender identity / expression, disability, or protected veteran status.

COMMITMENT TO INCLUSIVE EXCELLENCE Inclusive Excellence is a source of strength, creativity, and innovation for the University of Wisconsin La Crosse.

We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the Universities of Wisconsin community.

We commit ourselves to the pursuit of excellence in teaching and learning, research, scholarship, creative activity, community service, and diversity as inextricably linked goals.

The University of Wisconsin La Crosse fulfills this by creating a welcoming and inclusive community for people from every background people who serve the State of Wisconsin and the public good.

Annual Security and Fire Safety Report (Clery Act)

For the UWL Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see https : / / www.

uwlax.edu / police / annual-security-report / or contact the University Police Department at 608.785.9000.