Marketing Specialist

If you are a Marketing professional looking for an opportunity to grow, Emerson has an exciting opportunity for you! We are seeking a Marketing Specialist to join our team in Elyria, OH .

The dynamic and meticulous Marketing specialist will play a vital role within the marketing team and work closely with the Engagement Marketing Manager to help in coordinating marketing activities including social media management, email marketing, event planning, public and media relations, product marketing launches and campaign development for the Professional Tool brands RIDGID and Greenlee.

As industry leaders, both the RIDGID and Greenlee brands have a rich history of developing and effectively launching award-winning and industry-changing products and solutions.

You will continue to add to this legacy of excellence, bringing their own ideas and insights to elevate existing and new products to the next level.

In this Role, Your Responsibilities Will Be :

Proficient at understanding content, conceptualizing, planning, and completing marketing strategies through important tactics will be an integral part of the ideal candidate's abilities.

The Marketing Specialist will be part of a dynamic global environment, working closely with Product Management teams. Collaboration and relationship building with outside agency partners and internal teams is critical to the role.

They will be encouraged to assist in completing a validated commercialization process, providing oversight, ownership, and accountability for key breakthroughs and timing.

Ideal candidates will understand the metrics and marketing tools that are needed to support product communications across a variety of media and will have the skills needed to complete defined communications plans.

A background in marketing, social media or public relations is crucial.

Specific responsibilities will include :

• Develop an effective social media strategy for the our brands that emphasizes achieving desired outcomes.
• Organize and lead initiatives to boost brand awareness, engagement, including execution of influencer partnerships / strategies
• Stay up to date with digital technology trends and social media platforms, recommending changes and innovations to ensure we are on the forefront of digital media opportunities
• Ensure social integration with other marketing efforts, such as events, media campaigns, email campaigns and product launches.
• Think creatively on new ways to build the brands as well as ways to integrate campaigns across all customer touchpoints.
• Help establish relationships across networks, including with internal partners, customers, influencers, and media / editors
• Collaborate with agency partners to draft and edit press releases, ensuring alignment with brand messaging
• Be responsible for the submissions of articles and editorial content to media outlets
• Assist with the coordination of on-site and off-site events such as trade shows, media tours, industry / influencer events and other experiences to assemble or drum up content to be used for social media amplification, community building, and brand awareness.
• Assist in the development of new strategies aimed at increasing engagement, fostering community and maintaining positive brand sentiment.
• Understand the brands' purposes and positioning to help formulate how it is communicated through content for web campaigns, emails, channel partner sites, shows, and other mediums.
• Internal coordination with product management teams to assist with product launch and commercialization strategies.
• Review content results and making recommendations on best-performing content.
• Support day-to-day administration tasks and other tasks as assigned.

Who You Are :

You make new connections and establish relationships in other areas and teams. You prepare content for communication that is impactful.

You understand the importance and interdependence of internal customer relationships. You take time to ask questions and define the problem and make learning a priority and a goal.

You balance planning with actions. You focus on priorities and set stretch goals.

For This Role, You Will Need :

• Bachelor's degree or equivalent experience in marketing, communications, or a related field from an accredited college or university.
• Minimum of 2 years' experience in marketing, social media or public relations
• Proficient at prioritizing and leading multiple projects simultaneously.
• Excellent oral and written communication skills
• Strong understanding of social media communication styles and tools
• Team-oriented approach
• Proficient user of Microsoft Office Suite
• Legal authorization to work in the United States - Sponsorship will not be provided

Preferred Qualifications that Set You Apart :

• Experience with brands passionate about trades or marketing communication experience with manufacturing products such as tools.
• Cross-functional awareness- ability to understand all groups (internal or external) involved or impacted by marketing efforts, and coordinate / connect with them regarding marketing efforts or campaigns.
• Track record for problem solving, to get projects done on time without sacrificing quality, impact or brand voice.

Our Offer To You :

We recognize the importance of employee wellbeing and know that to do your best you have flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs.

We provide, a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more.

Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

At Emerson, we are committed to encouraging a culture where every employee is valued and respected for their unique experiences and perspectives.

We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.

This philosophy is fundamental to living our company's values and our responsibility to leave the world in a better place.

Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson .

Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.

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ABOUT US

WHY EMERSON

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable.

And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet.

You'll contribute to this vital work while further developing your skills through our award-winning employee development programs.

We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large.

We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently.

Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.

Work Authorization

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided.

Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Emerson is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status.

We are committed to providing a workplace free of any discrimination or harassment.

Accessibility Assistance or Accommodation

If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact : [email protected] .

ABOUT EMERSON

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries.

Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!

No calls or agencies please.